Business of Indian Dance Classes in Auckland, New Zealand

Business of Indian Dance classes in
Auckland, New Zealand
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Executive Summary
Indian community is booming across Auckland, New Zealand. Several data sources have
revealed high demand for learning various Indian classical dance forms. The scope of the current
business idea focuses on exploring opportunities to set up Indian dance classes in Auckland,
New Zealand. The study will collect secondary data and then conduct analysis pertaining to the
same to arrive at findings related to the study. In the end conclusion will be drawn to understand
derivation from the study.
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Table of Contents
Executive Summary.........................................................................................................................2
1.0 Chapter: Introduction.................................................................................................................4
1.1 Background of the Study........................................................................................................4
2.0 Research Objectives...................................................................................................................5
3.0 Research Questions....................................................................................................................5
4.0 Chapter: Literature Review........................................................................................................6
4.1 Chapter Introduction..............................................................................................................6
4.2 Business Idea Evaluation.......................................................................................................6
4.3 Classical Dance Industry Evaluation...................................................................................10
4.4 Evaluating Target Audience.................................................................................................12
4.5 Literature Gap......................................................................................................................15
4.6 Chapter Conclusion..............................................................................................................15
5.0 Chapter: Methodology, Secondary Data option......................................................................16
5.1 Chapter Introduction............................................................................................................16
5.2 Research Methods................................................................................................................16
5.3 Ethical Consideration and Limitation..................................................................................20
5.4 Chapter Conclusion..............................................................................................................20
6.0 Chapter: Data Results and analysis: Secondary Data option...................................................21
6.1 Chapter Introduction............................................................................................................21
6.2 Results and Analysis............................................................................................................21
6.3 Chapter Conclusion..............................................................................................................28
7.0 Implication of the Research.....................................................................................................28
8.0 Reference Lists........................................................................................................................29
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1.0 Chapter: Introduction
Business opportunities in Auckland, New Zealand is thriving especially with multiple
communities immigrants settling in the region (Ashley 2011). Indian communities are the second
largest population in the country along with Chinese. With increasing number of Indian
immigrants, there is a growing need to maintain their cultural identities. The scope of this current
study deals with business plan in regards to Indian Classical Dance Class. The business will offer
varied types of dance classes in the country with various training modules. This current section
analyses literature section analysis, methodology and analytical used for the study (Drummond
2012). In the end a conclusion is drawn for the study.
1.1 Background of the Study
Increasing number of Indian immigrants is New Zealand have created business
opportunity for Indian Classical Dance classes. This business will explore scopes pertaining to
establishment of Indian Dance classes in Auckland, New Zealand. Such dance classes can get
high recognition and generate demand in Auckland area due to increasing number of Indian
populations (Ashley 2014). The study aims at investigating varied types of population within the
area and nearby for analysing nature of demand that will be experienced. The focus of the
institute will be to revolutionize ways in which Indian classical dances are offered to students
and candidates. Traditionally leaner’s used to learn various dance moves from YouTube videos
but the current dance school will appoint best of teachers with expertise in the subject to expand
their skills (Husain 2012). Thus, there will be exploration regarding demands pertaining to
particular dance forms and then connecting them to particular segment of the population.
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2.0 Research Objectives
In order to attain aims of the study the following research objectives has to be met.
o Research Objective 1: To create an ambience of learning of Indian Classical dances
o Research Objective 2: To establish a connect between several dance forms with that of
population segment
o Research Objective 3: To develop the dance academy at several other places in New
Zealand
3.0 Research Questions
In order to achieve the above research objective, the following research question needs to be attained.
o Research Question 1: What steps needs to be accommodated for developing an Indian
Classical dance academy?
o Research Question 2: What are the separate dance forms that Indian community in
Auckland wants to study?
o Research Question 3: What are the other places apart from Auckland where dance
academy can be established?
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4.0 Chapter: Literature Review
4.1 Chapter Introduction
In order to conduct any study in depth a literature review of various sources needs to be
conducted. For this study, there have been multiple types of books and journals involved that has
guided conduct of the study. There are three areas in which the scope of the current literature
review will be based, in evaluating the scope of the business, in analysing the industry concept
and finally towards analysis of target audience. There will be various journals and articles taken
from each areas to gain further deeper understanding related to the topic.
4.2 Business Idea Evaluation
Business environment in New Zealand is not extremely competitive in nature. With
gradually growing population and increasing propensity to consume, there has been a steady rise
in direct consumer oriented businesses. Majority of business set up in New Zealand especially
Auckland requires minimum amount of compliance requirements. Businesses has to obtain trade
license for conducting their businesses and other compliance factors as might be deemed
necessary. For manufacturing and production oriented businesses a pollution certificate needs to
be obtained. Chambers of Commerce in New Zealand is very cooperative and supports any type
of business setting up in the country. There are other minute requirements to establish business in
the area as to obtain certificate of no objection from landlord and other necessary certificates.
But these are very minute in nature and does not impose any sort of challenges in establishing
businesses within the country. There are special team for business development in the area aimed
at helping entrepreneurs in establishing and running their businesses.
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Figure 1: NZ Population Growth
Source: (Onselen Retrieved on 15th March 2018)
The Government in New Zealand undertakes various initiatives for development of
entrepreneurship endeavors within the country. There is a great deal of rise of social as well as
business entrepreneurship in the country. Bacq & Janssen (2011) in their article examines the
various social entrepreneurship initiatives that are currently being undertaken in the country
(Bacq 2011). Along with initiatives in the field of entrepreneurship, there are various funding
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arrangements provided for companies such that they can establish and expand their businesses.
Along with conducive business environment, there are various impetus of growth provided in the
country. There is minimum amount of political interference in business set-up within the
country. With almost nil bureaucratic interference and government providing a positive support
to businesses, they are currently flourishing in the country. The political environment within the
country is highly stable, making it more conducive for business. However, major concentration
of business in New Zealand area is on rural businesses and not on urban based business.
Agricultural and farming based businesses are booming in NZ area as contrasted to other type of
businesses.
Figure 2: Net Migration in NZ
Source: (Polkinghorne Retrieved on 15th March 2018)
Economic challenges for businesses in the country are also minor in nature. The country
has a stable economic environment with stable currency system. The markets within the
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