Authentic Indian Restaurants in Sudbury: Business Research Project

INDIAN RESTAURANTS IN SUDBURY
Authentic Indian restaurants in Sudbury
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INDIAN RESTAURANTS IN SUDBURY
Executive Summary
In this business research project, the setup of Indian restaurants in Sudbury will be discussed
in details. For that, the problems related to the business should be properly explored and the
internal and the external environment should be properly analysed before setting up the
business. This will include the strengths, weaknesses, opportunities and threats of the
business. Also data sets will be collected and the market will be properly analyzed before
setting the business.
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INDIAN RESTAURANTS IN SUDBURY
Table of Contents
Executive Summary...................................................................................................................2
Section 1- The Problem Definition............................................................................................4
Section 2- SWOT analysis.........................................................................................................4
Section 3 – Collection of Data Sets............................................................................................6
Data analysis..........................................................................................................................6
Analysis the market................................................................................................................8
Reference List..........................................................................................................................10
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INDIAN RESTAURANTS IN SUDBURY
Section 1- The Problem Definition
In this business research project, the opening of a new Indian restaurant business in Sudbury
will be explored and the problems involving this business will be explored. The problem is
due to the fast changing eating and ordering food habits of the customers as the businesses
are going online. As the online market is gradually increasing, the customers get their
requirements from a large variety of options and so they normally choose to buy online rather
than going to the restaurants. Thus, the problems involving the business should be properly
explored before opening the business in the market of Sudbury. For that the business should
make new innovations such as providing the facilities of delivery option and delivering the
order to the customers in minimum amount of time. The main purpose of this research project
is to open a new Indian restaurants in the market of Sudbury by attracting the customers so
that it can provide the necessary requirements of the customers in less amount of time as the
customer nowadays want fast services.
Section 2- SWOT analysis
Strengths of convenience stores
1. Availability of essential raw material- Raw material i.e. raw food products for making
Indian food are available easily in the market of Sudbury. This makes the cost of
transportation very lower as raw material is not required to be imported.
2. Long term benefits- As stated by Mathers et al., (2018) the investments in the restaurant
business can be considered beneficial as the working class people and families visits
restaurants frequently and they don’t prefer the online services for that.
3. High profitability-The gross margins made by the Restaurants are higher and the costs
required for opening a restaurant is comparatively low in nature.
4. Low investment- Usually, the investments that is required for opening a restaurant is $
50,000 to $ 100,000. The barriers to entry in case of restaurants are comparatively moderate
in nature.
5. Location of the store- The owner should set up the restaurant in a location that is highly
visible and accessible by the targeted customers.
Weaknesses of convenience stores –
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