Internal and External Analysis of Inditex Group

Running head: INTERNAL AND EXTERNAL ANALYSIS
INTERNAL AND EXTERNAL ANALYSIS
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1INTERNAL AND EXTERNAL ANALYSIS
Executive Summary
The report is based on the internal and external analysis of the Inditex Group. The external
analysis is based on the factors the industry of the organization, the environment where the
organization operates and the threats and opportunities. The internal analysis consists of the
value chain analysis of the company, the strengths and the weaknesses and the capabilities of
the organization as well. The Group operates in the fashion retail industry and further needs
to evaluate the industry where it has its operations so that they can gain their revenues.

2INTERNAL AND EXTERNAL ANALYSIS
Table of Contents
Part A.............................................................................................................................3
Introduction................................................................................................................3
External environment analysis.......................................................................................3
Analysis of general environment...............................................................................3
Analysis of the industry environment........................................................................4
Analysis of the competitive environment..................................................................4
Analysis of the opportunities and threats...................................................................5
Internal environment analysis........................................................................................5
Analysis of the intangible and tangible resources of the group.................................5
Identification of the capabilities of Inditex Group.....................................................5
Value chain analysis...................................................................................................6
Identification of Strengths and the Weaknesses.........................................................6
References......................................................................................................................8