International Strategic Alliances in Foreign Market Expansion

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Added on 2022/11/24

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This report discusses the use of international strategic alliances in foreign market expansion. It explores the motivations behind forming strategic alliances, benefits and challenges for the partners involved, and suitable alternative market entry strategies. The report focuses on British Airways and the Oneworld alliance as a case study. It provides insights into the advantages of strategic alliances, such as quick goal attainment, increased customer base, improved brand awareness, and quality products. It also highlights challenges, including employee crossovers. The report concludes with recommendations for companies considering international strategic alliances.

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International Strategic Alliances in Foreign Market Expansion

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