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Individual Assessment Marketing Assignment

   

Added on  2020-06-03

10 Pages2568 Words145 Views
MarketingLanguages and Culture
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Individual assessment -marketing
Individual Assessment Marketing Assignment_1

TABLE OF CONTENTS1. Executive summary......................................................................................................................12. Main body....................................................................................................................................13. Conclusion...................................................................................................................................6REFERENCES...............................................................................................................................7
Individual Assessment Marketing Assignment_2

1. Executive summaryEvery international, global and small business enterprise in manufacturingindustry, always aims to implement effective market strategies and plans in order tospread attributes of their products at global level. Present report has clearly provided anunderstanding about the importance of marketing for two international brands such asDove and its competitor Lynx. Both of these organisations have their businessoperations in consumer retail industry because they usually provide quality products inorder to build a high customer base in market. Report has also determined the practiceof organisation to deal with the customers from different culture and background as wellas satisfying their demand towards the products. It is also summarised in the reportsthat Dove has its highest position in market among its customers which has beenachieved by Unilever through applying attractive packaging, logo and brand name ofproduct. Further, there is highly competitive market of soap industry in which Unileverhas its business operations. Recommendation have been provided to company thatneed to utilize latest promotion mix practices and should continue its process ofproviding quality products to raise its market share. 2. Main bodyMarketing is considered as an important function that is used by enterprise todeliver information about new products and services to the consumers. It is alsoconsidered as a complex process that is used for identification, evaluation anddevelopment of product and services in order to evaluate the customer expectation(Barutcu, 2011). Present report is based on the analysis of multinational corporationUnilever and Lynx which deals manufacturing of consumer goods and services to satifythe needs of people across the countries. Unilever is a British Dutch transnationalenterprise which deals in manufacturing and sale of consumer goods. Its main productsinvolve food, beverages, cleaning agents and personal care products. There are variousimportant business relationship which has been taken into consideration so thateffective strategies have been developed for increasing the sales and profitability. Standardisation versus adaptation Standardization of products is termed as uniform representation of all theimportant aspects of the products like quality, materials that have been used, product’s1
Individual Assessment Marketing Assignment_3

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