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Individual AssignmentWORD LIMIT: 2000 wordsDUE DATE: 6th of October 2016,9:00 amDescription of Task:You are required to write a report with reference to at least20 separate scholarly journal articles andyour subject core text.Core Text Strategic Management:Competitiveness and Globalisation 11th Edition Hitt, M.A., Ireland,R.D., and Hoskisson, R.E (2014).This report will include the following headings:1)Corporation IdentificationA.Identify an organisation with product or service portfolios that span multiple business units.i. In your discussion define, with reference to scholarly articles, the term “corporation”.ii. In your discussion define, with reference to scholarly articles, the terms “productportfolio” and “service portfolio”.2)Corporate ResearchA.Business Unit Identification.i.Identify the separate business units within the corporation.1.In your discussion define, with reference to scholarly articles, the term“Business Unit”.B.Identification of Product and Service Lines.ii.Identify the separate product and service lines of the corporation.1.In your discussion define, with reference to scholarly articles, the terms“product lines” and “service lines”.3) Corporation Revenue CentresA.Identification of Revenue Centres.i.Identify which product and service lines are creating the greatest revenues for thecorporation.1.In your discussion define, with reference to scholarly articles, the term“revenue”.4) External Environment AnalysisA.Identify the Political, Economic, Social, Technological, Environmental and Legal operatingenvironments for each business unit.
i.In your discussion define, with reference to scholarly articles, the terms Political,Economic, Social, Technological, Environmental and Legal.1.Provide a definition of the term “operating environment”.5) Source of Sustainable Competitive AdvantageA.Identify the source of sustainable competitive advantage for each business unit.i.In your discussion define, with reference to scholarly articles, the four factors ofsustainable competitive advantage.6) Strategic DirectionA.Make recommendations for the future strategic direction for the organisation.i.In your discussion define, with reference to scholarly articles, the term “strategicdirection”.Grading Criteria and FeedbackCriteria Weighting1. Hurdle requirement Pass/Not Pass: No Marksare awarded in this criterion.a. The item has been presented in the medium ofwritten English. Sentences are structured andconform to academic writing guidelines. Thepaper has an identifiable structure including anintroduction, a main body, and conclusion. Thepaper follows the Harvard Referencing Style. Theexaminer can proceed with further assessment.b. The item has not been presented in themedium of written English and the examinercannot proceed with further assessment.Sentences are not structured and do not conformto academic writing guidelines. The paper doesnot have an identifiable structure including anintroduction, a main body, and conclusion. Thepaper does not follow the Harvard ReferencingStyle.2. Corporation Identification a. The reportidentifies an organisation with product or servicea. Comprehensive (4-5 marks)b. Detailed (3.5-3.75 marks)c. Effective (3-3.45 marks)d. Adequate (2.5-2.75 marks)e. Not Adequate (0-2 marks)i. The report discusses with reference to scholarlyarticles, the term “corporation”.a. Comprehensive (4-5 marks)b. Detailed (3.5-3.75 marks)c. Effective (3-3.45 marks)d. Adequate (2.5-2.75 marks)e. Not Adequate (0-2 marks)
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