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Analyzing the Corporation's Business Units and Strategic Directions

   

Added on  2019-09-26

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Individual Assignment WORD LIMIT: 2000 words DUE DATE: 6th of October 2016,9:00 amDescription of Task:You are required to write a report with reference to at least 20 separate scholarly journal articles and your subject core text. Core Text Strategic Management: Competitiveness and Globalisation 11th Edition Hitt, M.A., Ireland, R.D., and Hoskisson, R.E (2014).This report will include the following headings:1)Corporation IdentificationA.Identify an organisation with product or service portfolios that span multiple business units.i. In your discussion define, with reference to scholarly articles, the term “corporation”. ii. In your discussion define, with reference to scholarly articles, the terms “product portfolio” and “service portfolio”. 2)Corporate Research A.Business Unit Identification. i.Identify the separate business units within the corporation.1.In your discussion define, with reference to scholarly articles, the term “Business Unit”. B.Identification of Product and Service Lines.ii.Identify the separate product and service lines of the corporation. 1.In your discussion define, with reference to scholarly articles, the terms “product lines” and “service lines”. 3) Corporation Revenue Centres A.Identification of Revenue Centres. i.Identify which product and service lines are creating the greatest revenues for the corporation. 1.In your discussion define, with reference to scholarly articles, the term “revenue”. 4) External Environment Analysis A.Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for each business unit.
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i.In your discussion define, with reference to scholarly articles, the terms Political, Economic, Social, Technological, Environmental and Legal. 1.Provide a definition of the term “operating environment”. 5) Source of Sustainable Competitive Advantage A.Identify the source of sustainable competitive advantage for each business unit. i.In your discussion define, with reference to scholarly articles, the four factors of sustainable competitive advantage. 6) Strategic Direction A.Make recommendations for the future strategic direction for the organisation. i.In your discussion define, with reference to scholarly articles, the term “strategic direction”.Grading Criteria and FeedbackCriteria Weighting1. Hurdle requirement Pass/Not Pass: No Marks are awarded in this criterion.a. The item has been presented in the medium ofwritten English. Sentences are structured and conform to academic writing guidelines. The paper has an identifiable structure including an introduction, a main body, and conclusion. The paper follows the Harvard Referencing Style. The examiner can proceed with further assessment. b. The item has not been presented in the medium of written English and the examiner cannot proceed with further assessment. Sentences are not structured and do not conformto academic writing guidelines. The paper does not have an identifiable structure including an introduction, a main body, and conclusion. The paper does not follow the Harvard Referencing Style.2. Corporation Identification a. The report identifies an organisation with product or service a. Comprehensive (4-5 marks) b. Detailed (3.5-3.75 marks) c. Effective (3-3.45 marks) d. Adequate (2.5-2.75 marks) e. Not Adequate (0-2 marks)i. The report discusses with reference to scholarlyarticles, the term “corporation”.a. Comprehensive (4-5 marks) b. Detailed (3.5-3.75 marks) c. Effective (3-3.45 marks) d. Adequate (2.5-2.75 marks) e. Not Adequate (0-2 marks)
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