Lean Start Up venture

Lean Start Up venture

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business Objective...........................................................................................................................1
Canvas model of Customer value proposition.................................................................................2
Lean business model canvas............................................................................................................4
Detailed development plan..............................................................................................................6
The marketing plan.....................................................................................................................6
The operational plan....................................................................................................................7
Technical solution and information technology plan..................................................................8
Human resource and organisational plan....................................................................................8
Possible future development.......................................................................................................9
SUMMARY.....................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
The term entrepreneurship is defined as the study for developing, organising and
managing an enterprise for generating profits from organisation operations and functions. The
main aim of an entrepreneur is to establish and start a new business for fulfilling customer needs
and wants by analysing market gaps. Apart from this, an entrepreneur start their business to
accomplish an opportunity that exists in market which aids an individual to take an initiative for
obtaining the position of entrepreneur (Ayoade and Agwu, 2016). Moreover, business person or
entrepreneur are the person who are able to take risk for facing the unpredictable challenges in
market. With engaging innovation aspect among business it is easy for individual to take risk
which helps to earn more amount of profits.
In the context of this report the idea for entrepreneurship is undertake of artificial
intelligence marketing stand. The perspective of this idea is to enter among technology market as
it is wider in scope. Along with this respective idea for business is to start and share discussion
about different number of methods which assist companies to promote their business through
utilising artificial methods. This report is written from perspective of AFI-marketing solutions
and it is a experiential organisation that offer service about marketing aspects. With analysing
the current situations of market. AFI-marketing solutions management is focused to minimise
the human involvement for designing digital aspect of business. Further, this report highlights on
business objectives and customer value proposition of an organisation. In the last, detailed
development plan will also included in this report.
MAIN BODY
Business Objective
Each organisation whether new or a start-up perform their business with motive of
accomplishing business objective. In the context of AFI-marketing solutions , some objectives
which are decided by management to gain success in market are mention as follow:
 Profit- The main purpose of each organisation is to earn profits by performing their
operations and functions in an organised manner (Balocco and et. al., 2019). Moreover,
profits are earned for surviving among market to accomplish more growth in business.
AFI-marketing solutions also decide profit as an objective in order to recognise the
break even point for artificial intelligence operational cost. In addition to this profit are
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also known as the life-line for a business. This refers it is difficult for business to
manage work for long term due to lack of profits.
 High revenue from sales- This refer to the amount which is generated by the
organisation with the sale of services and products. Apart from this, revenue and sale
are two inter-related aspect which is used to understand the number of profits
difference (Chipfupa and Wale, 2018). Moreover, sales revenue objective leads to
analyse difference between gross profit and net profits. AFI-marketing solutions also
focused for accomplishing sales targets on the basis of month, quarter and year.
 Profit- The term profit margin is defined as the ratio for analysing organisational
profits with the method of implementing sale minus operation expenses. In order to
analyse sales income and margin. Profit margin ration is an effective method for
managing overall finance aspect of business. In context of AFI-marketing solutions
the profit objective help to analyse business profits from the field of artificial
intelligence.
Canvas model of Customer value proposition
Canvas model is explicated as a tool which provide assistance to the organisation for
ensuring the number of products and services are consecrated towards customer's. The canvas
model was developed by Alexander Osterwalder to ensure that organisation fit among product
and market. Along with this customer value proposition generate detail relation among two parts
of business. This two aspects are value proposition and Customer segment which leads
organisation to manage their work as per canvas model. In simple terms, value proposition model
is used for analysing the position of existing products. AFI-marketing solutions utilise customer
value-proposition model for offering all products according to individual requirements (Edison,
2015). Model which is implemented by respective organisation for managing idea of artificial
intelligence is mention as follow:
Value Proposition
 Service and products- In this section, offering which is delivered by organisation among
market is to provide the services related with artificial intelligence market. The most
important service of respective business is to earn better revenue or to enhance ROI for
improving company profits.
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