Business Report (Primark)

Business Report (Primark)

EXECUTIVE SUMMARY
As per this report, it has been observed that business decision making is a process of various
actions in which plans and strategies and developed which helps in making effective and
informed decisions. It has been summarised from this report that it is viable to use primary and
secondary investigation analysis in order to plan business expansion. In this report, Primark
organisation is analysed from which has been summarised that this organisation has higher
growth prospects as their market share and operational profit margin is high.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Primary data.................................................................................................................................1
Secondary Data..........................................................................................................................11
FINDINGS AND DISCUSSION..................................................................................................13
CONCLUSION AND RECOMMENDATION............................................................................13
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16

INTRODUCTION
Business decision making is a process of analysing various alternatives which are available
to a business and the selecting the most appropriate one for the welfare of organisational
performance (Chisholm, 2017). The main aim of this report is to develop an understanding about
the process of primary and secondary research and how it can help in business decision making.
For this purpose, a market research on Primark is undertaken. Primark is a large scale retail
organisation which has its headquarters in Dublin, Ireland. This present report is divided into two
tasks. In first task, primary data about selected company will be collected using data collection
tool of questionnaire so that it can fulfil the aim of market expansion. In second task of this
report, secondary data such as market share of selected company will be collected for the
purpose of ratio analysis comparisons with competitors.
MAIN BODY
Primary data
Data collection is a process of collecting the information using various sources. This
process helps a business to collect appropriate data and then make informed decisions which are
profitable for their organisation (Rutherford and et.al., 2012). There are broadly two types of data
collection techniques which are primary and secondary.
Primary data collection method is a procedure in which first hand data is collected from
investigator. As this type of data is first hand and not used by others, it provides the benefit of
more accurate results (Levy, 2015). There are various tools by which primary data can be
collected such as questionnaire, interview, focus group, observations and many more. It is
appropriate to use the technique of primary data collection as specific data can be collected
which can fulfil the needs of business research. In the case of Primark, this company is planning
to expand their market by establishing more stores in the region of London. In order to analyse
how these stores can attract the customer, primary data collection method will be used to
investigate customer’s preferences.
Survey methodology is the concept which allows an investigator to collect the data by
conducting survey from various individuals. This concept is used in the technique of primary
data collection (Van Knippenberg and et.al., 2015). By using survey methodology, a survey can
be conducted with an appropriate population. In case Primark the survey methodology will be
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