ASSIGNMENT ON INDIVIDUAL CASE ANALYSIS.

INDIVIDUAL CASE
ANALYSIS

Contents
INTRODUCTION........................................................................................................... 3
Expansion of SICA to other country like India......................................................................3
Current Peruvian market entry strategy...............................................................................4
Don Café work as a global brand...................................................................................... 6
Structural and strategic changes to SICA.............................................................................7
REFERENCE............................................................................................................... 10

INTRODUCTION
Expansion of business is not an easy task. It requires lot of analysis and market research which is to be
done by the marketing department of the relevant company (Botha & et al., 2016). Organization which is
to be considered for this report is case is SICA which stands for Soluble Instantaneous C. A. which deals
in instant coffee making and is based out of Ecuador. This was started in July 2017 and in this report the
explanation of expansion of SICA’s business will be discussed. It will further analyze the present
Peruvian market strategy. The reason for Don Café being global will discussed. And last of the report will
put focus on structural or strategic changes in SICA.
Expansion of SICA to other country like India.
If SICA wants to expand its business into the global market then India is one of the most preferred
company where it can expand its business. This is because India has the maximum population of youth
and majority of them are being addictive to coffee. The café are increasing in the country and global
brands of coffee are getting good responses. Moreover by expanding business in India, the SICA could
earn more profit as there it will require less promotion because little promotion is enough to tap the
population and the cost of labor is also low plus the resources are easily available. The increase in the
disposable income and expansion of consumption culture is increasing day by day India which gives more
opportunity to the company to become successful. People are easily attracted towards the global brand
and exclusive interiors of the café because they are becoming one of the most prominent meeting hub for
people. Furthermore, consumption of beverages is becoming important among the people. Many people
are leaving tea and wants coffee. Indians are heading towards different cafes and ready to pay any price
for the coffee. Cafes are easily acceptable as a casual meeting place. Increase in the consumption of
alcohol has also forced people to switch to some other beverages like black coffee or blended coffee.
When everything will be available at cheaper rates compared to other countries then this will give better
chance to the organization to earn greater amount of revenue (Uhl & Gollenia, 2016).