Organisational Theory and Practice

Organisational Theory
and Practice

Table of Contents
Introduction......................................................................................................................................1
Task A..............................................................................................................................................1
Task B..............................................................................................................................................4
Steps taken by CEO to bring a change in organisation structure in order to achieve high
performance along with analysis of organisational culture and its influence on employees...........4
Task C..............................................................................................................................................5
Describe the leadership style of the CEO of ASOS Plc to enhance the effectiveness of an
organisation......................................................................................................................................5
Task D..............................................................................................................................................7
Examine the effect of power, influence and conflict in ASOS Plc..................................................7
Task E..............................................................................................................................................8
Explain various types of motivational strategies used by ASOS Plc...............................................8
Corporate example and literature to justify the stand made............................................................9
Suggestions and recommendations (strategies) to increase organisational performance..............10
Conclusion.....................................................................................................................................11
References:.....................................................................................................................................12
Books and Journals...............................................................................................................12

Introduction
For the effectively management of an organisation manager at top level of management
implements and make use of relevant theories and practices which guides the behaviour of an
each individual within internal organisations. There are certain roles, skills and abilities of a
manager required for effectively managing the workforce and directing their efforts towards the
common objectives. Management theories have been in practice since the industrial revolution
and are widely used in the modern workplaces to lead the organisation towards success and
growth (Falco, Noriega and Susskind, 2019). ASOS Plc is a online shopping company operating
majorly in the clothing industry, founded in the year 2000 with its headquartered at London,
United Kingdom. It is a giant online fashion and cosmetic retailer company offering wide and
diverse range of products such as shoes, accessories, beauty and clothes to a specified target
group of young adults. The objective of the report is to understand the concepts and principles of
management along with its roles, skills and functions. Furthermore, report also outlines the use
of appropriate motivational theory and leadership styles to keep the employees engaged and
committed towards the work. The report also covers the basic understanding of group dynamics
and change management within the organisation that helps in enhancing the effectiveness and
efficiency.
Task A
Managerial style of the CEO of ASOS
Henry Mintzberg is a renowned Canadian management expert, author and academic in the field
or organisational structure and design. He recommended the splitting down the roles of
management and organising the workplace with the help simplifying the complex organisational
structure. Apart from that a prodigy feels that managerial skills can only be learned through
experience and can-not be acquired by a mere lecture in classroom. Based on his managerial
style companies can create more efficient working culture and structure where employees can
develop their skill set and work with productivity (Amarakoon and et. al., 2019).
Mintzberg studied distinct types of organisations including school, consulting firm,
manufacturer and a hospital; and concluded ten types of managerial roles which are classified
into three categories which are mentioned below:
1

Figure 1 Mintzberg Model: 10 Different Roles of a Successful Manager, 2016
Source: (Mintzberg Model: 10 Different Roles of a Successful Manager, 2016)
Interpersonal roles Figurehead: Being a figure head, CEO of ASOS Plc is responsible to carry out social,
legal and ceremonial duties which reflect their authority and status in the organisation.
Managers represent their company both internally and externally in a professional
manner as they are the one who attend business dinners, meetings, greet visiting
dignitaries and attend employee’s wedding. They act as networker and an exemplary role
model for employees (Petrov, 2020).
 Leader: In the leading role CEO motivates, inspire and boost the morale of employees
and aims at building relationship with team members through interacting with them.
2