Analysis of Managerial Style, Leadership Style, and Motivation Strategies at ASOS

Individual Case Study
Analysis

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Analyze the managerial style of the CEO using Henry Mintzberg’s managerial roles...............2
Examine if any step was taken by the CEO to bring about a change in organization structure in
order to achieve high performance and analyze the organization culture brought about by the
CEO of that firm and its influence on the employees..................................................................3
Describe the leadership style of the CEO of that firm to enhance the organizational
effectiveness................................................................................................................................4
Examine the effects of power, influence and conflict at ASOS..................................................5
Explain the various types of motivation strategies used at ASOS...............................................6
Use appropriate corporate examples and literature to justify your stand....................................7
Based on the discussion and debate what suggestions / recommendations (strategies) would
you make to increase organizational performance......................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journal........................................................................................................................9

INTRODUCTION
ASOS PLC is a British organization which operates multinational online fashion and cosmetic
retail items. They started their business in the year 2000 with the name to target young adults of
the market (Breen, Pedler, and Boak, G., 2020). The complete yourself various products like
accessories shoes clothes and beauty and have more than 4,000 employees in the organization.
Being an online organization the company ship their product to 196 countries having their
warehouses in UK, USA and Europe. This report contains managerial style of the CEO of the
company and the culture they adopt to the form to influence their employees. The leadership
style has been provided which has been used by CEO of ASOS in which they will affect the
power influence and conflict at the company. There are various motivational strategies which are
used by the organization which are formulated with the help of motivational theories. This report
also contains various recommendations to increase organizational performance.
MAIN BODY
Analyze the managerial style of the CEO using Henry Mintzberg’s managerial roles
In order to manage the functions of the organization the CEO of ASOS uses Henry
Mintzberg’s managerial roles theory which helps them to provide several roles of manager plays
in the organization to practice management. All these rules are classified into three main parts
that is interpersonal, informational and decision making roles. These three roles are defined
below:
Interpersonal roles: In these managerial roles the manager is to fulfil three important
roles towards the organization in which they will maintain interpersonal relationship with the
managers and employees of the organization. In case of the CEO of the company also maintain
interpersonal relationships which includes playing the role of figurehead leader and liaison in the
organization. In the role of figurehead the CEO is responsible to handle legal ceremonial and
social matters of the company in a professional manner where as in leader roll he shows that the
all managers are communicating effectively with the team by inspiring them towards the
organizational objectives. Should also be sure that the leaders and managers of the company are
providing good support and guidance to the employees as an effective leader. In case of liaisons
the CEO is responsible to maintain a good network outside the company for taking necessary