This case study analysis explores the key trends, advantages and disadvantages of managing virtual business in the global environment. It discusses the importance of technology and its impact on Alibaba.com and MakeMyTrip.com. It also compares native apps with web apps and examines the impact of ROI on PWA. The analysis covers emerging digital business models, challenges related to security threat and ethics, different ways to deal with situations in both companies, and the impact of new collaborative relationships and strategic alliances on PWA.