Individual Case Study Analysis

This case study analysis explores the key trends, advantages and disadvantages of managing virtual business in the global environment. It discusses the importance of technology and its impact on Alibaba.com and MakeMyTrip.com. It also compares native apps with web apps and examines the impact of ROI on PWA. The analysis covers emerging digital business models, challenges related to security threat and ethics, different ways to deal with situations in both companies, and the impact of new collaborative relationships and strategic alliances on PWA.

Individual Case Study Analysis

Contents
INTRODUCTION...........................................................................................................................1
Question 1........................................................................................................................................1
Critically discuss the key trends, advantages and disadvantages of managing virtual business
in the global environment............................................................................................................1
Discuss the importance of technology and its impact on Alibaba.com and MakeMyTrip.com..2
Question 2........................................................................................................................................3
Comparison of native apps with web apps..................................................................................3
Impact of ROI on PWA...............................................................................................................3
Question 3........................................................................................................................................4
Emerging digital business models...............................................................................................4
Challenges related to security threat and ethics...........................................................................5
Question 4........................................................................................................................................5
Different ways to deal with situation in both the companies.......................................................5
Impact of new collaborative relationships and strategic alliance on PWA.................................6
Question 5........................................................................................................................................7
Compare and contrast digital business and e-commerce. What are the E-Commerce principles
and discuss how they could be applied to digital businesses?.....................................................7
E-commerce principles and their application on digital business...............................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital business is considered as the development of new enterprise designs through blurring
the physical as well as digital worlds. Moreover, this is one of that uses technology for
developing new value for enterprises model, consumer satisfaction and experiences as well as
internal abilities which support their core practices (Ahmad and et. al., 2020). This report on
based upon given case studies that are Alibaba.com as well as makemytrip.com. the topics which
are going to be discussed in this report are key trends, benefits and limitations of virtual business
management, importance of technology and their impacts upon both given business. Moreover,
the comparison among native with web apps, affects of ROI upon PWA, emerging models of
digital business, various ways to deal with many circumstances and affects of new collaborative
relations and strategic alliances upon PWA are described. Apart from this, comparison among e-
commerce and digital business, principles of e- commerce and its application upon digital
business are also discussed in this report.
Question 1
Critically discuss the key trends, advantages and disadvantages of managing virtual business in
the global environment.
There is various numbers of key trends that encourage individuals and expand their
business. The digital businesses are driven through several trends of market that are discussed
below:
Application adaption: There are several businesses that have opted applications.
Moreover, there are many businesses that are driven its model based on customers demand as
well as functions of professional device. This also enhances communication as well as
management procedures within enterprises.
Virtual assistant becoming essential: There are various devices that are boosting within
market area. Because of this, it has become essential for entity to utilize machine learning as this
assists exports into business (Bican and Brem, 2020). Also, this is helpful for attaining goals of
overall businesses as well as tech savvy firm integrate with virtuality of individuals and
marketplace. The modification and fluctuations into external environment is growing trends for
virtual business.
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Messaging application: This has been determined that in current past respective
application has enhances a various platforms of social media. Also there are many active users
that are using this particular application and thereafter upon social media platforms (Broekhuizen
and et. al., 2020). It drives towards reduction into development cost as less utilization of artificial
intelligence as well as business. Moreover, there are several businesses that utilizing chat bots
into major streams. It is known to be the other trends which are boosting business for managing
its practices in virtual manner.
Advantages
 Managing business virtually assists firm to safeguard its cost effectually. Once
investment is performed within virtual business management entity may able to save the
cost that spent upon workforce as well as various another assets into business.
 It also facilitates flexibility to entity as with assistance of virtual business management
practices may be performed at any place and any time.
 Virtual business management also aids firm to relieve its staff from workload. It aids on
inspiring as well as motivating staff as well.
Disadvantages
 Because of virtual business management, this is determined that there is lack of
cohesiveness among staff and firms that might outcomes in deviation from goals.
 There are various potential problems of communication that may raise within business while
they are managing it's practices in virtual way.
 Firm's productivity may also minimize because of virtual business management. Moreover,
it also outcomes of much utilization of artificial intelligence as well as less requirements of
workforce within firm.
Discuss the importance of technology and its impact on Alibaba.com and MakeMyTrip.com
At present time, technology has become very important for all types of entity. So, there are
numerous significance which technologies provides for enterprises. With assistance of
technology communication can be done with clients in simple manner into firm (Guggenberger
and et. al., 2020). Practices are very much effectual when an enterprise is effectually utilizing
technologies in each practice. Various businesses have effectively extended its operations across
the world with aids of technology in its firm. Additionally, there are several aspects within entity
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that are required to be safeguard. Therefore, new innovations efficaciously assist business to
perform it.
Impacts of technology on alibaba.com
Alibaba.com is effectually applying technology for implementing their new strategy of
retail that is blend of offline as well as online world. With assistance of new instrumental tactics
they become competent to facilitate its consumer numerous options as well as also undertake
advantage from traditional shopping models application of technology into enterprises assists
Alibaba.com to maximize its products and drives towards creativity into retail industry across the
world. Also, they have developed models of computer as well as several platforms that assists
into cost effectual products delivery (Hacioglu, 2020). Moreover, the logistics management has
also become simple for respective firm with assistance of technology.
Impact of technology on makemytrip.com
Makemytrip.com has enhanced its sales all over several channels through facilitating
personalized experiences to whole its consumers with assistance of various digital technology
solutions. They are essentially highlighting whole front end as well as back end abilities in
successful way. They are efficaciously forming websites that will assist into personalizing
experiences for clients as well as accomplish whole its particular requirements
Question 2
Comparison of native apps with web apps
 Native application may be downloaded easily upon web devices while on other hand web
applications can be done through web browser that is available into any device.
 As there are various version are available for mobile application. Because of these versions
the native application might has become problems for users to connect with another one who
are utilising same type of applications. On other hand, the user of web application do not has
to concern about any kind of upgradation as well as it may easily connect with other
individuals of same apps.
Impact of ROI on PWA
ROI is considered as return on investment that is vital performance key indicator of all
business. This assists in evaluating profitability that is gained from any expenses upon
enterprises. Also, this aids to determine its success upon time as well as also assists them to take
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decisions related to business in upcoming times. There are various tools that assist to compute
ROI for enterprises. Moreover, there is several significance that ROI brings for PWA also. There
are several entities that has efficaciously formed as well as enhance its ROI with assistance of
PWA that progressive web application. They are undertaken as the centre point among fully
fledged native and native applications. When seeking in investment that is done for PWA are not
more in compare with another mobile apps (Jabłoński and Jabłoński, 2020). In addition to this,
there are very few investment that brings advantages to entities. Like this way ROI from PWA is
very higher for many firms. The given case study clearly states that how alibaba.com as well as
makemytrip.com has effectively enhanced its users of Smartphone when they identify current
opportunity with PWA. Along with this, it is also vital for enterprises to know about their
network and users as well and develop effectual PWA that will aids them to reach more number
of clients by enhancing its ROI appropriately. There are several firms like Twitter who are
efficaciously maximising its return on investment with assistance of progressive web
applications created rather than their native applications.
Question 3
Emerging digital business models
While considering digital economy, there are 3 key dimensions that assist in developing
base for business model structure. These are consumers, goods & services and value chain.
Moreover, there are also six kind of growing models or phenotypes that may be of different ways
of describing organizational tactics which are combined for innovating various approaches into
these 3 dimensions. It involves platform pushers, smart product innovators, virtual developers
and many others (Kumar and et. al., 2020). Any digital business may opt one among these as
well as effectually perform its business through adapting these models. An illustration may be
considered for digital efficiency where entities are appropriately utilizing digital methods for
enhancing its digital competencies. Firms are utilizing any 2 among six for business development
or gain efficiency in digitalization. Moreover, it also facilitates consumers’ particular offerings or
platforms that will assists in accomplishing traditional roles along with dynamic atmosphere.
Also, they are effectually concentrating upon efficiencies for changing the individual driver that
will aids in facilitating a long term competitive edge for business. It is also essential for all online
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business to opt one among these that will assists in describing what type of role they are
performing for marketplace as well as how can it bring more advantages for clients.
Challenges related to security threat and ethics
As there are various threats which are taking place into digital market like data security
threat. Moreover, this is often observed that security of data threats may occurs because of
external as well as internal aspects. Also, there are several ways where these threats can impact
digital firms like utilization of unauthorized tools or devices, shadow information technology,
sharing of information outside the firm, physical theft of entity devices, social engineering. All
these are few key majors’ reasons because of which data security threats raises within digital
business. So, this is crucial for entity to perform in ethical manner as well as obviate any such
circumstances (Li, 2020). Moreover, while undertaking digital business under consideration
intelligibility and reliability is regarded to be two key core values that will aids in directing
professional attitudes. This is the accountability of entity to utilize information of their clients
ethically. The information that are accumulated through firms with assistance of digital means,
their consumers have not been influenced through firm. This is also essential that they are
enhancing faith into its clients while applying digital means to facilitate them with goods or
services. This is the ethical responsibility of entity is to assure that they are managing
responsibility for any kind of harm which is brought to clients because of firm.
Question 4
Different ways to deal with situation in both the companies
While considering circumstances for both makemytrip.com as well as alibaba.com BWA
was utilised through entity for satisfying overall consumers’ needs as well as make effective
utilisation of technology available to them (Met and et. al., 2020). While considering other
aspects, there are various ways that may be utilised through organisations for dealing with such
issues. Few of them are discussed below:
The entities like Alibaba as well as makemytrip could have effectually utilised several
techniques of promotion for influencing clients. There are several tools that enable firms to grab
the attention of various audiences like advertisement by social media, hoardings, print media and
many others. In addition to this, there are many platforms of social media that aids enterprises for
promoting its goods or services. It could have been effectually utilised through Alibaba and
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makemytrip so that they can able to attract and convinced more number of audiences towards
them in case they could not bought any modification into technology.
Alibaba and makemytrip could also has adopted for expanding its enterprises into various
regions by undertaking its cultures. This is an effectual what to extend firm’s incomes along with
profits. Moreover, it assists entity to enhance its base of consumers by which the goodwill as
well as brand value of firm within competitive marketplace may get maximised. There are some
tools like facilitating discounts, offers and others for loyal clients that aids entity to retain
consumers for long durations. By applying this both entities could able to manage for gaining
higher profitability without performing modifications within its business model.
Impact of new collaborative relationships and strategic alliance on PWA
International strategic alliances generally considered that when a firm is developing into
new geographical marketplace with assistance of regional firm which is already establish in that
location. These alliances are identified among two or above entities, one is based into national
country while another one depends upon few another area of world (Park and Mithas, 2020).
With assistance of this newly established ownership rivalry into marketplace could be minimised
by utilising integrated territories. When seeking for strategic alliance as well as collaboration
affect upon PWA, the enterprise is not get very much impacted. Also, there are various
advantages that are brought through strategic alliance as well as collaborations within enterprises
as well as that advantage may also be monitored upon PWA of firm. However, few changes are
needs in PWA based on usages of internet into various countries. With assistance of both
strategic alliances as well as collaborations new competencies and technology are obtained into
entity that will assists for improvement of PWA in future. An organisation also obtain
information related to global culture as well as beliefs that will at present involved into the
websites of entities in addition to other modifications. An entity when performing for strategic
alliance or collaborations required to assure that both entities management perform collectively.
It will assist them to enhance its proficiency as well as the impact may be observed upon firm’s
productivity. Moreover, there are various technological modification that entity perform is
because of collaboration into strategic alliance but while seeking upon PEA there are minor
modification into design as well as requirement of improvement may be done by recruiting an
expertise designers.
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Question 5
Compare and contrast digital business and e-commerce. What are the E-Commerce principles
and discuss how they could be applied to digital businesses?
Digital business is regarded as the business which wholly performs upon digital platforms
such as e-mail, twitter, face book and others. Moreover, this fully removes paper work and
performs digitally (Rangaswami and et. al., 2020). While e-commerce is also known as
electronic or internet commerce. Also, this is refers to be purchasing as well as selling of
products or services through utilising internet as well as transfer of fund and information for
implementing these transactions. Both digital business and e-commerce are generally utilised
interchangeablely. Both these aspects are distinguished from one another. So, the comparisons
among both are discussed below:
Basis E-commerce Digital business
Definition This stated as trading of
merchandise upon internet
platform.
This stated as utilising internet
for performing business
effectively.
Financial Transactions This is restricted to financial
transactions.
Here, there is not restricted to
only financial transactions.
Approach It utilises extrovert approach
for their enterprises.
This usages ambivert
approach for its enterprises.
Needs It only needs a websites to
effectively operate its
business.
It needs websites, ERP, CRM
and many more.
Sets This is a sub- set. This is a superset.
Kinds of transactions It performs commercial
transactions into the field of
business.
In this, numbers of business
transaction are performed at
continuous basis.
Network used In this, internet network is
efficient for operating
respective business.
For successfully operations of
respective business needs
internet and extranet.
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E-commerce principles and their application on digital business
Digital business consider to utilisation of technology for developing new value for
enterprises model, consumer satisfaction and experiences as well as internal abilities which
support their core practices. It involves both digital brand only and several long-established
players within marketplace who are transforming its enterprises along with digital technologies.
Few principles of e-commerce that may be utilised upon digital business are described below:
 Focus upon security: E- commerce basically focus upon security as this is essential that
anyone visit its websites has to feel its monetary information upon sites. Likewise digital
business may utilise respective principle upon its digital platform (Tan and et. al., 2020).
So, this is essential for them to assure that payment gateway and much information
related to clients visiting information is not shared to any other third party. In case it fails
to perform so it will surely hinder its brand reputation as well as goodwill within
marketplace.
 Unique elements of design: While considering competition into e- commerce, this is
essential for websites to be efficient from its online competitors. For performing this
various innovative designs are formed for compelling the visitors as well as attract them
without doing any efforts. Respective principle may be utilised into digital business as it
develop its own online sites for communicating its offerings. Innovative designs as well
as components in that websites will aid them to extend into competitive environment.
This is vital for the digital businesses for influencing its clients as well as retains them
with innovative designs that may be formed through considered assistance of experienced
web designers.
 Responsive technology: This is often observed into e-commerce that heavy coding of
HTML, large flash files as well as huge sized images are utilised for making websites
looks effective. However, this reduces sites to load as well as e-commerce is performing
upon approachable technologies (Toutaoui and Benlian, 2020). Likewise responsive
technologies may also be utilised through digital business for operating its websites in
effective way. So, this will assist to load pages in quicker way so that visitors and users
do not has to wait for longer duration.
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CONCLUSION
As per the above report, it has been concluded that digital business plays vital role at current
world as this associates to business technology, provides firms as well as persons new manner to
connect , collaborate, perform enterprises as well as form gaps among individuals. Also this
affects the base of business functionality as well as highlights the ways entity is managing their
business. Along with this, utilization of PWA into enterprises effectually enhances return on
investment. Moreover, the Alibaba.com as well as make my trip come utilized PWA within its
enterprises operations for enhancing consumer satisfaction. In addition to this, PWA allows firms
to deliver their greater experiences. Also, there are various principles of e-commerce that are
utilized through evolving digital business for creating utilization of advancing technologies.
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REFERENCES
Books and Journal
Ahmad, M., and et. al., 2020, January. Behind the Blackbox of Digital Business Models.
In Proceedings of the 53rd Hawaii International Conference on System Sciences.
Bican, P. M. and Brem, A., 2020. Digital Business Model, Digital Transformation, Digital
Entrepreneurship: Is There A Sustainable “Digital”?. Sustainability. 12(13). p.5239.
Broekhuizen, T. L. J., and et. al., 2020. Introduction to the special issue–Digital business models:
A multi-disciplinary and multi-stakeholder perspective.
Guggenberger, T., and et. al., 2020. Towards a Unifying Understanding of Digital Business
Models. In PACIS (p. 70).
Hacioglu, U., 2020. Digital Business Strategies in Blockchain Ecosystems. Springer
International Publishing, DOI. 10. pp.978-3.
Jabłoński, A. and Jabłoński, M., 2020. Social Business Models in the Digital Economy. Springer
International Publishing.
Kumar, B., and et. al., 2020. Digital mediation in business-to-business marketing: A bibliometric
analysis. Industrial Marketing Management. 85. pp.126-140.
Li, F., 2020. The digital transformation of business models in the creative industries: A holistic
framework and emerging trends. Technovation. 92. p.102012.
Met, İ., and et. al., 2020. Key Success Factors for Strategic Management in Digital Business.
In Digital Business Strategies in Blockchain Ecosystems (pp. 283-304). Springer, Cham.
Park, Y. and Mithas, S., 2020. Organized Complexity of Digital Business Strategy: A
Configurational Perspective. MIS Quarterly. 44(1).
Rangaswami, A., and et. al., 2020. The role of marketing in digital business platforms. Journal of
Interactive Marketing.
Tan, F. T., and et. al., 2020. Digital transformation of business ecosystems: Evidence from the
Korean pop industry. Information Systems Journal.
Toutaoui, J. and Benlian, A., 2020, January. The Whole is Greater than the Sum of its Parts–
Synergies between Non-Digital and Digital Business Models within Companies.
In Proceedings of the 53rd Hawaii International Conference on System Sciences.
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