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Individual Case Study Analysis - Lego

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Added on  2020-06-04

Individual Case Study Analysis - Lego

   Added on 2020-06-04

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Individual Case Study Analysis
Individual Case Study Analysis - Lego_1
Table of Contents16- 14..........................................................................................................................................316-15 ...............................................................................................................................................4Reference ........................................................................................................................................6
Individual Case Study Analysis - Lego_2
16- 14Jorgan Vig Knudstorp who became CEO in 2014, has acknowledge that the companyforays into theme parks, children clothing and software games which had been wrong strategy.Further it launched a restructuring initiative knows as shared vision. After a few month, its crossfunctional team collaborated to reduce the number of SKUs to 6500 the number of colour optionalso slashed upto 5- percent. Further for making key strategic decision it is important for thebusiness to conduct PESTLE so that it can measure the macro factors which can impact itsbusiness. This all factors help in making strategic decision in an effective mannerPolitical: There are some political factor which impact organisation because governmentchanging process in this zone does not impact any notable obstacles for businessoperations. In this nation there are many government where Lego business have their owncivil law to protect consumer interest and ensures a fair trading environment. Furtherrevenue which is generated by government from the tax and excise duty etc is practices(Fozer, Sziraky and Mizsey, 2017.). One of the main issues faced by them is that newgovernment had revised the taxation system and its rate due to which company unable tomake profit. Economical factor: At the time of recession the the consumer spending power is declined.Further unemployment rate is increases as compare to last year. Due to this reason Legoneed to sale its toy product at lower prices which directly impact their profits (Sarwar,Ramachandran and Hosseinian-Far, 2017).Social: as per the research it has been observed that needs and demand of people changeswith the changes of time. It is important for the firm to conduct market research beforepreparing any new product so that it can easily increase the satisfaction level of customerand enhance profit (Mazzeo, and Merkley, 2017). Technological factor: There is growth in technology which help company in makinginnovative products for its customer. Along with this, through the use of new technologyfirm can easily reduce the cost of lobar and handle all its business activity in an effectivemanner (Nelson and Mattes, 2017.).Furthermore, it can be stated that firm adopt new technology, because it help in makenew and innovative product for its customer . New technology also help in increasing theproduction activity and reduce the cost of lobar. Along with this at the time of making
Individual Case Study Analysis - Lego_3

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