Marks and Spencer: Macro Environmental and Competitor Analysis

Individual case Study
report

EXECUTIVE SUMMARY
The report is based on Marks and Spencer which work in retail industry since 1884. it
specialises in selling food items, clothing, home products and many more under its own label.
The report includes macro environmental analysis, industrial analysis, company analysis,
competitors analysis and strategy analysis. It is also recommended to add digital technologies in
its marketing strategies and concept of Flash Sales in its eCommerce strategy so to achieve
identified objectives effectively.

Table of Contents
EXECUTIVE SUMMARY...............................................................................................................
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Macro Environmental analysis....................................................................................................1
Industry analysis..........................................................................................................................2
Company Analysis.......................................................................................................................4
Competitor Analysis....................................................................................................................5
Strategy Analysis.........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7