Analyzing the Dynamic and Changing Nature of Business in the Global Business Environment

This report analyzes the dynamic and changing nature of business within the global business environment and discusses the importance of managing responsibly, sustainably, and ethically in relation to social, cultural, economical, and environmental issues. It also explores the impact of corporate social responsibility on leadership in modern organizations.

Global Business
Environment

Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Analyse the dynamic and changing nature of business and the consideration of the future of
organisation within the global business environment........................................................................3
Why it is important to manage responsibly, sustainably and behave ethically in relation to social,
cultural, economical as well as environmental issues........................................................................3
Discuss CSR Impact on leadership in modern organisation...............................................................4
CONCLUSION.....................................................................................................................................4
REFERENCES......................................................................................................................................5

INTRODUCTION
Corporate social responsibility can be defined as all those activities that is conducted
by organisation for providing benefits to society (Cohen, 2017). Nowadays, it is very
important for all those company which is dealing in global business market to identify impact
of changes in environment. This will help in performing task in better manner. Chosen
company for this report is Hennes & Mauritz. This is one of the well known Swedish
organisation that is providing its goods and offering to various nations. This company was
established in 1947 and founder of H&M company was Erling Persson. It is dealing in
fashion retail industry and its product range includes ready to wear clothing product, stylish
footwear and other products for men and women. This report include the changes as well as
dynamic of future of organisation with respect to global business environment. It consist of
need on individual and organisation to manage sustainable, responsible as well as ethical
relation with environmental, economic as well as social issues. Apart from this, impact of
CSR on leadership has been evaluated.
MAIN BODY
Analyse the dynamic and changing nature of business and the consideration of the
future of organisation within the global business environment.
Dynamic and changing of business environment will lead to have major impact over
organisation as well as its activities. It has been analysed that in the modern world there is
huge changes in technology and the process of organisation. It is essential for organisation
to identify and evaluate changes in global business environment in order to take better
business decision. It is important for respective organisation to adopt the change in business
environment as well as consider the future of company. this will lead to growth and
development of organisation as well as gaining competitive edge over other companies. As
per the changes in elements of global business environment it can be determined that
organisation will be use new and innovative technology in its business process . Usage of
advance technology will lead to enhance productivity as well as performance of H&M
organisation and help in achieving desired goals.
Why it is important to manage responsibly, sustainably and behave ethically in relation
to social, cultural, economical as well as environmental issues.
There are various importance of managing cultural, social, economical and
environmental issues in effective manner. This will help in enhancing business activities as
well as achievement of desired goals and objectives (Kolk, 2016). H&M company needs to
manage all of these issues in responsible, sustainable as well as ethical manner as these issues
have impact over organisations. There are different importance as well as benefits that could
be achieved by organisation by manage these issues. Importance in respect to H&M company
is mention below.
Improve relationship – By resolving cultural, social, economical and environmental issues
H&M company will be able to enhance the relationship with its customers. these issues will

lead to have negative impact over business as well as its relationship with targeted customers.
It is important for respective company to resolve cultures, social and other issues as this will
lead to meeting with the needs to customers.
Increase revenues – It is essential for respective organisation to increase its revenues as well
as profits by resolving various issues. All of these issues should be resolved in ethical or
sustainable manner as this will help in enhancing sales as well as revenues of H&M
organisation.
Attract large number of customers – H&M company needs to attract more and more
customers towards organisation in order to improve business performance and profitability
(Boulouta and Pitelis, 2014). Customers will be attracted towards the products of this
company when its is able to manage economical as well as other issues associated with
business environment.
Enhance brand value – H&M company will be able to enhance its brand value in market
when it is resolving cultural, economical, social and environmental issues. It is important for
respective company to successful manage all of these issues as this will lead to have positive
impact over brand value of H&M company.
Discuss CSR Impact on leadership in modern organisation.
Corporate social responsibility will have huge impact over leadership in modern
organisation. In the changes in business environment and modern world, organisation are
performing business activities in different manner. In this Corporate social responsibility
play a crucial role in overall growth of organisation. CSR activities conducted by respective
company will help in attracting more and more customer towards organisation as well as
enhancing revenues. This will lead to have impact over the behaviour of leadership in the
modern organisation. Leadership are responsible to conducting various activities in H&M
organisation which will have direct or indirect impact over it business and performance.
Impact of CSR on leadership in modern organisation is give below.
Development of business strategy – CRS activities will lead to have influence over the
strategies developed by leaders. In this organisation leader have to creative various effective
and strong strategies in order to attract customers (Spence, 2016). Through CSR activities
leader of H&M organisation is responsible to develop strategies by considering social
responsibility.
Organisational decisions – Leader have to take different decision for the growth and
development of organisation. it is essential for leader to conduct its activities as well as take
business decision by considering corporate social responsibilities. This will help in correct
and appropriate decision for H&M organisation.
CONCLUSION
From the above report it can be concluded that corporate social responsibility play a
crucial role in growth and development of organisation. it is responsibility of organisation to

conduct various CSR activities in order to full fill needs and requirement of society. This will
help in attract more customers towards organisation. It is significant for organisation to
manage the social, cultural, economical and environmental issues in very sustainable,
responsible as well as ethical manner. It has been analysed the corporate social
responsibilities will lead to have huge impact over modern organisation. This will help
organisation to conduct its business activities in effective and efficient manner.
REFERENCES
Books and Journals
Cohen, E., 2017. CSR for HR: A necessary partnership for advancing responsible business
practices. Routledge.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1), pp.23-
34.
Boulouta, I. and Pitelis, C.N., 2014. Who needs CSR? The impact of corporate social
responsibility on national competitiveness. Journal of business ethics, 119(3), pp.349-364.
Spence, L.J., 2016. Small business social responsibility: Expanding core CSR
theory. Business & Society, 55(1), pp.23-55.