SWOT and PESTEL Analysis for Ryanair

Individual Essay
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INTRODUCTION...........................................................................................................................3
1. Perform a SWOT and PESTEL analysis for Ryanair..............................................................3
2. Main problem that is facing Ryanair that requires immediate attention and why?.................7
3. Propose a solution to the problem you have identified using at least TWO management
concepts and theories that you have learnt during your course...................................................8
4. Experience in writing this report.............................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Organisations operate their business functioning in an environment that involved different
type of element that has impact upon functioning of business in number of ways. This makes
organisations to have formative understanding of all the elements prevailing in business
environment as to gain a strategic edge (Angelopoulos and Leivo, 2013). Present report is
conducted on Ryanair. Entity perform their services has low cost airline company having
headquartered in Dublin. Report includes pestle and SWOT analysis that allow entity to evaluate
is strength and weakness. In addition to this issues that are facing by company is also included in
this report. Lastly experience while writing this project is included.
1. Perform a SWOT and PESTEL analysis for Ryanair
SWOT: SWOT analysis acts as a strategic tool with the help of which organisation can
determine its strength, weakness, threat and opportunity. With the help of this entity can develop
strategic plans and policies that further aid them to overcome strength while taking advantage of
prevailing opportunities. SWOT analysis is being mentioned below in relation with Ryanair:
STRENGTH:
Respective organisation provides low unit cost airlines services worldwide comparatively
to other competitors. Entity offer lowest cost in terms with cost per passenger, cost per seat, and
cost per available seat kilometre. Along with this it has been analysed that Ryanair provide low
fare rate comparatively to other rivals in Europe. Along with it this has been evaluated that
Ryanair is having largest short-haul network carrier that makes them providing best services with
1600 routes in more than 30 countries.
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Illustration 1: Top 10 Airlines ranked by Seats Europe to Europe: 8 Sep 2014 to 14 Sep 2014
WEAKNESSES
Major weakness that has been faced by company is change in entity labour relation and
employee compensation arrangements. It majorly impact upon overall functioning of business.
Along with this brand perception also falls under the weakness category of Ryanair as company
measured poor performance in range of polls, awards and service.
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