This essay discusses the contribution of the hospitality industry to the UK economy, including job creation and revenue generation. It explores the challenges faced by the industry and the government's efforts to promote its growth. The essay concludes with the potential for future development and prosperity in the sector.
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INDIVIDUAL ESSAY
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Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY..................................................................................................................................3 CONCLUSION...............................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION Hospitalityindustryisabroadfieldinservicesectorthatincludeshotels,bars, restaurants, etc. Hospitality services means taking good care of the guests and host which includes visitors and strangers together with providing quality services. It is a large industry with three basic areas that involves travel and tourism, accommodations and food and beverages. The main characteristics of this industry shall include intangible, perishable, guest satisfaction, shift work, etc. What makes this industry unique is the important role that it plays in both business and leisure. Every sector of hospitality provides same service but what makes the difference is the level of customer satisfaction from the quality of service offered. The main strength of this sector is its job creating potential and its wealth which is spread across the country with benefiting all cities and towns from such activities of restaurant, hotel, etc. This essay will deal with contribution of hospitality in the UK economy. MAIN BODY Hospitality industry plays a vital role in both social and economic life of the local community in United Kingdom. It includes an organization that render accommodation, food and drinks in a particular venue outside the house. These services are provided to both residents of UK and overseas travellers.Tourism and hospitality are always considered as similar but have overlapping effect on each other. Tourism includes travelling to a destination apart from the usual environment for the purpose of vacation, business or purpose other than being employed in the place visited for not more than one year, whereas hospitality services can be availed in the same local areas or outside the area (Boxall,Nyanjom and Slaven, 2018).The main difference lies in the activities which they provide like hospitality includes catering, food shops, etc. and tourism includes travelling activity, recreational or sporting activity, etc. Hospitality in UK takes fourth place worldwide as largest employer with providing more than 3.2 million direct jobs and 2.8 million indirect jobs in the country according to the data collected by British Hospitality Association from Ignite Economics Commission. Its Gross Value Added (GVA) is approx 5.9% almost double of economy as a whole.It is double than the financial service and larger than the total of automotive, aerospace and pharmaceuticals. It's total turnover is of£130 billion in the country and has played a key role in helping the UK economy in tough times.Inthe past five years from 2019, the hotel room occupancy is more stable which results in generating high revenues (Elsharnouby and Elbanna, 2020). This is measured by the
indicatorscalledoccupancyratesand averageroom rates,commonlycalledrevenue per available room. Hospitality industry is not only important to society but also to employers, economy and customers. This industry accounts for 10.4% of global GDP in the year 2018. It helps in creating revenues for local economy when the people spend in restaurants and hotels. It is important for the customers as it provides essential services to them on account of necessity, business, luxury or leisure. Apart from hotels, restaurant services has also seen a fantastic prosperity in recent years.Theyneedskilledandexcellentemployeeswhocantreatthecustomerswith professionalism and warmth by creating environment of high quality service. For the employees, this sector is a major job creator as it has large pool of vacancies available from event planner to hotel executive manager. It also widens the scope for entrepreneurs who wish to start new business in this field as it offers high return in the future (KENYON and COX, 2020). The UK Hospitality industry is growing in a rapid speed with increased demand all over the world. In 2018, this sector reached the value of more than £100 billion. The services like hosting and food has grown around 20% in last five years and provides more than 330,000 opportunities in the employment in 2018. The British Hospitality Association records that hospitality and tourism comprises of approx 127,000 businesses and this industry is responsible to provide about 1.6 million more employment opportunities to the people to raise its GDP (Gross Domestic Product). There are nearly 22,000 hotels and motels in UK and around 16,000 restaurants in UK and it is expected that these figures will increase in near future with coming of more foreign investments. The Hospitality sector accounts for 19% to the total national income of UK and it is predicted for the near future that more than 1.5 million jobs will be related to direct or indirect employment in hospitality industry in UK. This sector earns from both domestic and overseas visitors. It impacts the local economy of the UK also. For example, London is the biggest region in terms of employment and visitors spend. It earns more from overseas visitors than the domestic. But other regions of UK earn more from the domestic than overseas visitors (Pappas and Michopoulou, 2019). This industry is very complex as it covers many areas of services, activities and jobs. There are two kind of factors that need to be focused by the one who is working in this industry
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or plans a start up. The key issues include internal and external which must be sort before starting up an enterprise in this sector which are as follows- Internal issues- ï‚·There must be a balance between needs of the guest and the financial targets of the company involved in hospitality sector. ï‚·The staff and employees must be well qualified and skilled to provide high quality service to guests. ï‚·The location and infrastructure must be accessible.ï‚·The services provided must relate to the new trends appearing in this sector. External issues- ï‚·Political- The government must support the industry and provide well enough funds for establishing this sector so that there is no comprise in the level of service offered and it can contribute effectively to the economy of UK. ï‚·Economic- The salary of employees must be adequate according to their work and the maintenance cost must be as per the financial budget. ï‚·Technology- The facilities offered to the guest must be as per the new technological advances so that they are given best experience. ï‚·Environmental- The location must be as per the feasibility of the customers and be beneficial as per local climate, weather and season (Sotiriadis and Van Zyl, 2017). For contributing best to the economy as well as to earn maximum profit and return, one must consider the above mentioned factors to get the best result from the hospitality industry. Hospitality supports direct and indirect employment opportunities for the residents of UK whose economic impact is measured in terms of its effect on income, development, investment and employment. The greater amount of income is derived from salaries and wages paid to employees. There are many challenges of employment faced by the people in hospitality sector which includes unequal treatment and poor pay and working conditions. But UK has successfully come out from these challenges by providing equal opportunities to all irrespective of their gender, colour, etc. and also offers attractive pay and working conditions in accommodation, food and catering industries.
The UK government is making special attempts to boom the hospitality industry in the country by undertaking several policies for promoting hospitality and pulling in the foreign investments. Some policies include- ï‚·The local Enterprise Partnership (LEPs) must focus on development and growth of hospitality sector so that jobs are created and demand will be encouraged. ï‚·The British Hospitality Association will work with other local authorities to develop this sector for sustainable development and growth. The future of the hospitality sector can be tremendous if there is support of the LEPs, government and the local authorities. This will ensure new jobs and wealth in the country. This industry can play a vital role as economic driver if the polices framed encourage development, stimulate investment, creates jobs and are maintained and implemented well (Winfield, 2018). Right framework is needed by local authorities to reach the target job creations and this can be done when the hospitality industry grab all opportunities for the benefit of UK. With right support from economic stability, government and access to workforce, this sector can continue to grow and may become a career option for many people. CONCLUSION From the above essay, it is concluded that hospitality is a broad field which includes hotels and restaurants. It is a sector which encourages growth and prosperity for all the businesses. It not only provides luxury services to its guests but also generates job opportunities for the residents of UK. This helps the people in living their social and economic life simultaneously. This sector has contributed to the economy of UK tremendously and plans to prosper in the near future with more job creations and better service quality. Further it is concluded that the UK government is taking continuous steps in development of this sector so that it encourages economic drive by local authorities.
REFERENCES Books and Journals Boxall, K., Nyanjom, J. and Slaven, J., 2018. Disability, hospitality and the new sharing economy.International Journal of Contemporary Hospitality Management. Elsharnouby, T.H. and Elbanna, S., 2020. Change or perish: examining the role of human capital and dynamic marketing capabilities in the hospitality sector.Tourism Management.82. p.104184. KENYON,A.J.andCOX,P.,2020.Buildinghospitalitybrands.ManagingHospitality Experiences, p.100. Pappas, N. and Michopoulou, E., 2019. Hospitality in a Changing World.Hospitality & Society.9(3). pp.259-265. Sotiriadis, M. and Van Zyl, C., 2017. Sharing economy in the hospitality industry: analysis, suggested strategies and avenues for future research.Tourismos.12(1). Winfield, I., 2018. An Exploratory Study of Work-Life Balance, Conflict and Enrichment ExperiencesofFrontlineHospitalityEmployeesinaUKContext.Journalof Undergraduate Research at NTU.1(1). pp.121-145. Online Hospitality’s contribution to UK economy outpacing other sectors.2017. [Online]. Available through: <https://www.travelweekly.co.uk/articles/282542/hospitalitys-contribution-to-uk-economy- outpacing-other-sectors>