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Individual Management Report

   

Added on  2020-10-05

12 Pages4310 Words109 Views
Individual management report

Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT.........................................................................................................................................11 Macro environmental analysis and threats and opportunities which the company face.........12 Three modes of market entry...................................................................................................43 Concepts of market segmentation and targetting and evaluation of the potential target.........54 Porter's generic strategies.........................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONIndividual management can be defined as maintaining and using a satisfied workforce. DrPepper is a publicly traded American soft drink beverage which has dual headquarter inMassachusetts and Plano and Conglomerate. This study will cover all the macro environmentalfactors that affect the company in its functioning and its activities. Political factors, legal factors,social factors and another factors of that market and the country in which the company wants toenter and expand its new products affect and impact it in negative manner and in positivemanner. It also shows some modes of entering in new market and the country like licensing, jointventures and exporting which helped the company in developing its new product in anothercountry (Barba and et.al., 2016). This report will include some strategies like cost leadershipstrategy, differentiation strategy and focus strategies which also supports the company in havingcompetitive advantages across its chosen country and market scope.PROJECT1 Macro environmental analysis and threats and opportunities which the company faceWhen a company wants to expand its business in another country with a new productsthen it has to face many problems. There are many factors that affects its functioning likepolitical factors, economic factors, social factors of that country which may be opportunities andthreat for the company. There are some soft drinks that Chinese people have such as: Carbonateddrinks, Pepsi, Coca cola, fruit juice drinks like Guolichang, Huiyuan etc. These factors can mayaffect the company in positive manner and in negative manner. Dr pepper is soft drink beveragemanufacturer company which wants to enter in China. It serves and have almost 23 flavours suchas: cherry, cola, apricot, blackberry, caramel. Pepper, plum, orange, coriander juniper and so on.The main products of its are Dr pepper and Dr thunder. Its products contains carbonated water,sweeter and artificial flavouring. It wants to launch and promote its new products which will behealthy. Factors not impact on the Dr pepper snapple group's competitive advantage andprofitability levels.Social factors: Social factors consist of culture of society of the country in which thecompany wants to enter and promote its new product. The way of doing things of that peopleimpact the culture of the company. Attitude and belief of the population play a vital role in themarketer at the company. People of that country are becoming more health conscious and want1

to consume only healthy products so it promotes healthy drink Kombucha whose ingredientsprotects the body from oxidative damage. It also helps in weight loss so it is very good for thosewho are very diet conscious. Educations level also impact on the company in positiver manner asmost of the people of china are educated so they understand the importance of healthy drink(Phadermrod, Crowder and Wills, 2019).Kombucha have many benefits but on the other hand ithas some side effects like stomach ache, Nausea and dizziness. It also leads excess calorieconsumption and also can cause digestive distress.Environmental factors: Different countries and different markets have different normsof environmental standards. They have different environmental laws, climate change andweather of that country. On the other hand it does not produce any type of pollution so thesefactors may affect the promotion of this product in negative manner and in positive manner(Bijeta and Sharma, 2018). It is Eco-friendly drink as it reduces carbon footprint and reuse thesame glass bottles many a times before recycling. This product or drink consist of bacteria thatconfer health benefits to their host.A Kombucha lasts about 3 months in the refrigerator. Thebottle of Kombucha can be recycled and the company uses recycled glass bottles. These bottlescan be used after sanitizing with hot water. The main impact of environmental factors on thiscompany is on ground water levels. Weather conditions also impact on the ability of DR Peppersnapple group as it has to manage the transportation of the resource and the finished goods whichmay delay in the delivery dates of products. By recycling their soft drinks cans it helps insustainability and a better community. Dr Pepper is now working in order to reduce waste inSouth West by recycling.Legal factors: There are some legal factors also that affect the company's activity and itsfunctioning. Legal factors involves anti trust law of that country in beverages soft drinksindustry. Patent, copyright and employment law. Safety and health law can majorly affect in thepromotion of new product of Dr Pepper company. This products has not been proved safe sosafety law of that company can impact on this negatively (Li, Han and Gu, 2018). It shouldevaluate all the factors before entering in this market because this may lead to theft of thecompany's secret sauce.Technological factors: Many countries and this modern world is adopting new andadvance technologies. The level of using technology of that country can impact and affect DrPepper company in positive manner and in negative manner. From last 5 years this industry has2

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