Restructuring of Black Pool and Thorpe Park Resorts

Individual Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background and insights..............................................................................................................1
Analysis of past and current state of the destinations..................................................................2
Evaluation of strategic change relevant to the destinations.........................................................3
Possible strategic change that could lead to destination restructuring.........................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Innovation in service sector can be defined as the generation of an idea which can help
the organisations to attain growth and competitive advantage in the industry. While planning to
generate higher profits it is very important to make sure that unique concepts are used by
business entities as it may result in higher number of customers. Present report is based upon
restructuring of destinations. For this purpose, two different places are selected which are Black
Pool and Thorpe Park. First one is a seaside resort in North West England and another is an
amusement pack located between towns such as Chertsey and Surry England. This report covers
various topics such as back ground of insights of these destinations, analysis of past and current
state of them, evaluation of strategic change relevant for them etc. Additionally, possible
strategic change that could lead to restructuring are also covered in this report.
MAIN BODY
Background and insights
Black Pool Resort: It is a sea side resort which is based in North West England. It is
also a town which is on the Irish Sea between two estuaries which are Wyre and Ribble. There
are various amazing attractions which attract end number of customers. These are Sea Life,
Pleasure Beach, Tower Eye and 4D experience, Madame Tussauds, Tower Dungeon and
Nickelodeon Land etc. All these insights are attracting large number of individuals towards it. It
is considered as one of the mostly visited tourist attracting in England. Slogan of it is See it, Feel
it, Love it. It is owned by Thompson Family and founded in year 1896. There are total 38
attractions in it from which 10 are the roller coasters and 5 are water rides (Background of Black
pool Resort, 2020). There are various records which are hold by it which includes largest number
of roller coasters in United Kingdom in an amusement park. It was the first resort in whole
Europe to introduce fully inverting steel coasters and the last resort that still uses it. Total area of
it is around 42 acres.
Thrope park resort: It is an amusement which is situated between two towns of
Chertsey and Surrey, England, United Kingdom. It was founded in year 1979 and its owner of
Merlin Entertainments. General manager and divisional director of it is Helen Bull. Total area of
it is around 490 acres. There are total 26 attractions from which 7 are the roller coasters and 4 are
the water rides. It is also a tourist attraction which provides hotel facility to all the visitors
1