Internal and External Factors Affecting Arcadia Group

Individual Poster

INTRODUCTION
In business environment various factors are exists that needs to consider while operating
a business as it helps to know what factor can affect the organizational performance. To
understand about this Arcadia Group has been selected that is high street clothing retailer
company, headquarter in London. The management understand the requirement and provide
better quality of products. This report cover understanding about internal and external factors
that affects the businesses.
Describe and discuss how the external and internal factors effect a specific business organization
of your own choice
Internal factors
SWOT analysis
Strength Weakness
 Arcadia Group is 2nd largest company
in UK clothing market.
 The organization is having 2,311 stores
 Less profitability as it is selling
products at lower cost.
 There is having higher competition as
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in UK and 674 stores in overseas.
 The organization is becoming the
leading multi brand, out of town
fashion store.
 Providing better quality and prices of
products that influences number of
customers.
having many competitors.
 Changes in currency (Damanpour,
Sanchez‐Henriquez and Chiu, 2018).
 Changing in leadership
 Food safety issues
Opportunities Threats
 Growth of online market and shopping
as customers buys products.
 Using of AR and VR with the help of
new technology.
 Proper training to employees.
 Focusing on customer demand and
providing products.
 Brexit and supply chain issues.
 Economic recession .
 UK -EU relation that affected sales
negatively.
External factors
Discuss the different ways in which your chosen business or organization can impact on the
external environment.
PESTLE Analysis
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