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Individual Presentation

   

Added on  2022-12-29

10 Pages483 Words99 Views
Company Overview
• Lush is the cosmetics retailer in the
Dorset, United Kingdom.
• Founded by Mark Constantine.
• Deals in a selling shower gels, Soaps,
Shampoos, moisturisers etc.

Mission, Vision, Objective and Core values
Mission
• The products that is hand made with only use of vegetarian ingredients.
Vision
• Quality products and handmade with 100% vegetarian cosmetics.
Objective
• Aim to offer natural products.
• Prioritizing quality of their products.
Core Values
• Focuses on creativity and freshness.

STP discussion
• Strategic approach which is commonly used in the marketing
practices.
• Focuses on effectiveness while selecting the most valuable.
• It is the three step model that identify the right marketplace to
sell their product with the target customer.

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