Effective Leadership Skills and Characteristics in the Success of Amazon

This report discusses the effective leadership skills and characteristics in the success of Amazon, with a focus on the leadership style of Jeff Bezos, the CEO of Amazon Inc. It explores the role of leadership in achieving the overall success of the company.

INDIVIDUAL PRESENTATION
PAPER

Table of Contents
INTRODUCTION...........................................................................................................................4
Effective leadership skills and characteristics in their behaviour................................................4
Analysis of the leadership style/skills of Jeff Bezos the CEO of Amazon Inc. ..........................5
Role of leadership in success of Amazon....................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Effective leaders have the ability to communicate well, motivate their team, delegate and
handle responsibilities, listen to feedback and have the flexibility sort issues in ever changing
workplace (Sehar and Alwi, 2019). Also, leadership is termed out as procedures that work
towards to create, undertake plan and securing resources and looking out for bringing
improvement in errors. Leaders facilitates open communication, encouraging employee growth
and empathy skills leads to accomplish common goals.
The present report is based on business activities of Amazon, it is multinational American
technological company. This is the entity that focus on e-commerce, cloud computing, digital
streaming and artificial intelligence etc. It is the entity that is well known for disruption of well
established commodities through innovation and mass scale.
Furthermore, report will undertake the discussion on effective leadership skill and
characteristics of their behaviour. Also, role will be defined in accomplishing the overall success
of the Amazon.
Effective leadership skills and characteristics in their behaviour.
Leadership is one of crucial term that assist to accomplish certain goals in an enterprise.
Thus, significant qualities of a good and better leader include integrity, accountability, empathy,
humility, resilience, vision, determinant, and positivity ( Nahum and Carmeli, 2020). On the
other hand, Management is about carry people to do things they do not want to do, while
leadership is about inspiring people to do things that can aids to accomplish business objectives.
Henceforth, leaders are the individuals that works as to shape the nations, communities and
organisation. In addition to this, the better and effective leaders works to guide and make the
essential large scale decision that assist to keep the world moving. On the other hand, Leadership
deals with the execution of a specific vision that aids to accomplish the business goals.
Therefore, leader to the enterprise must be able to stay focused and ensure the team
works with efficiency towards to achieving the objectives. A leader is the person that will works
as to guide the way properly. Leader to the enterprise must be aware of undertaking things in
effective and efficient manner (Walsh, and Arnold, 2020). leadership is process that is more
about to developing other people’s skills rather than performing tasks as the leader. If the leaders
to the enterprise put their major focus on empowering and nurturing talent. Also their main role

is to ensure the team effectiveness by achieving its goals faster. Therefore, empowerment is one
of the crucial aspect as this is beyond the practical aspect of teaching people new skills.
Analysis of the leadership style/skills of Jeff Bezos the CEO of Amazon Inc.
In this present era, the Jeff Bzos is one of the best example of great leader. He is an
American engineer, retail entrepreneur, investor and CEO of the Amazon.com. In addition to
this, Jeff Bezos gains conformity from his employees though the use of expert power ( Rahmat,
Ramly, and Kalla, 2019). Therefore, he is an individual who possess varied leadership qualities,
skills that has supported him to being one of the greatest and successful leaders. Henceforth,
some of the crucial qualities and skills of Jeff Bezos are outlined as-;
Prioritizing customer service- The one of the effective skill of Jeff Bezos is to prioritizing
customer service skill. He put the major concern over the needs and wants of the customers. This
is one of the best quality of him that made his team conscious of how the customer needs to feel
and react to their decision. In addition to this, Amazon track their performance against the 500
measurable objectives and 80% of them was related with customer related. In order to improve
the customer service, they have undertaken Amazon’s metrics that has revealed that 0.1-second
delay in the loading of a page equals a “1% drop in customer activity” so they work tirelessly to
improve the loading rate. Hence, customer satisfaction is one of major concern for him rather
than wasting his times to formulate plans to lead business activities.
Being a little crazy- Jeff Bezos specially known for the thinking outside the box and reshaping
the entire box with undertaking innovative approaches that aids to accomplish the business goals.
With help of invention long term willingness of the entity can be successfully accomplished. As
per his, crazy decision assisted him to lead towards innovation and this is one of the crucial
element of the successful leadership (Ohunakin, Adeniji and Oduyoye, 2019). He works as to
bring small changes in working patterns so that ways to deal with success will automatically
comes. Also, he has the ability to push massive changes through the organization, in particular
the initiatives that led to Amazon Web Services.
Having small group or team- The style of Jeff Becoz leadership is to creating the team of five
to seven members who are assertive and offer new ideas of their own instead of building larger
group. Therefore, he build small teams to undertake the business activities in effective and
efficient mode. By directing the team and by sharing the business objectives assist to undertake

the business activities in streamlined mode. They also work as to train the team to work their
business activities in proficient manner that assist them to accomplish desired objectives.
Think long term- The another quality of him is to thinking for the long term. Thus, he set long
tern vision and build future goals with long term strategy. He accomplish the success as he was
knew about the significance of internet at that time and he also knew that internet plays out the
crucial role in human lives (Ogbuiyi, 2019). With help of long-term view has offered him a
greater advantage over the competitors as this aids to put entire business activities in the different
playing field.
Technical skills- It is the skill and knowledge about the proficiency for the specific type of work
of activity. Therefore, such skills termed out as those competencies that covers the specialized
areas, analytical ability and analytical ability to use appropriate tool and techniques to conduct
the future competencies. With the use of technical skill the things the things can be undertaken in
the accomplished manner so that competitive advancement can be achieved.
Henceforth, this can be stated that Leadership Style of Jeff Bezos is to see his leadership
styles are unconventional and unique. Therefore, the style of leadership includes Autocratic
Leadership as he monitors everything on his own. He works as to monitoring the overall
performance of business activities in significant aspect. Thus, he performed his business
activities with help of creating sustained growth in his organization. Therefore, this can be stated
that Autocratic leadership, also known as authoritarian leadership and this is mainly
characterized by individual who has control over all decisions and little input from group
members. Furthermore, Autocratic leaders typically make choices based on their ideas and
judgements and rarely accept advice from followers. In an autocratic leadership style, the person
in charge has total authority and control over decision making (.Muda, Isa and Wen, 2020). He
has adopted this leadership style so that he can able to conduct the all business activities in the
proficient mode. In addition to this, Bezos' reputation as an entrepreneurial visionary is coupled
with an enthusiastic, even ebullient, public persona. Therefore, this can be stated that he can
expressed his admiration for risk-takers and built his business empire on a foundation of
experimentation and innovation. Thus, he was charismatic leader of the company. However, he
has the some of special qualities that posses skills such as visionary, creative, inexorable,
strategy mindset etc. It is the leadership style that has technique of encouraging particular
behaviours in others by way of smooth-spoken communication, dissuasion and force of

personality. Charismatic leaders motivate followers to get things done one timely or this also
leads to amend the way certain things are needed to be done. Thus, he called out as the
innovator, founder and visionary behind Amazon. He has redefined and reshaped the overall
corporate culture of the entity by setting up business activities with effective plan of actions.
Role of leadership in success of Amazon
Autonomy for employees- CEO of Amazon believes that giving autonomy to its workers. By
giving them autonomy company basically gives them permission to have the full control on their
idea and lead them as their projects. Employees of Amazon feels that this was a favor done by
the company and to appreciate their gesture they work by giving out their best on the project so
that company can keep them in mind the next time they are coming up with their project. This
way they will perform better for themselves as well as their company and gain control over
another project (Diehl and Dzubinski, 2016).
Vision to employees- Amazon has a vision for its store and they set that vision for their
employees. The vision is that Amazon is everything store which means any product from A to Z
can be bought here. Even the slogan of the company says that and employees of the company are
guided to present the company on the basis of its vision to their clients. This helps the employees
of the company to reach their goals easily and align their path into the right direction so that
confusion between the teams is reduced.
Always think for the customer first- CEO of the company always think of their clients and
puts them above all so that the company can offer them the best quality of its products and
provide them with better user experience every time. The more the company is able to reach their
level of satisfaction more they will be able to retain them for a long period of time. This way
company is able to maintain their level of expected profits. Decision making is also done easily
with the help of this aspect. Coming up with this idea and implementing it has helped the
company to reach success.
Patience- It was before when the company started their operations that the CEO of the company
had a vision and that was to evolve with the rapid growth of technology and with that selling
books online included every other product selling online. At the beginning of this step people did
not get away, it took time to accept that goods can be bought online and delivered to their home

safely. It was the patience of the leaders of the company who made this idea into a successful
venture.
Embrace Failure- The CEO of the company Jeff Bezos believed that failure only made people
better so there is no need to scared of it and instead of that one must learn from it and make
himself better. Amazon implies this because their structure is made on the basis of it. For
example Amazon has made many investment in companies such as the pets.com which turned
out to be a failure for them and incurred huge losses. From this company learned and after some
time they acquired a company named Zappos which turned out to be a successful deal for them.
Bezos always suggests and motivated their employees that taking risk is necessary to go one step
ahead from the current state. But the only thing that needs to be kept in mind is that risk taken
must be evaluated so that outcome of it can be controlled (Alonso‐Almeida, Perramon and
Bagur‐Femenias, 2017).
Find the best people to work for the company- The leaders of the company believes that every
department of the company must be handled by that person who is the expert in their field of
area. This is why many of the head of departments in the company are chosen and selected on
the basis of their past work. For instance current president of fashion department of the company
used to be global president at Ralph Lauren. People also prefers working with Amazon and that
is because they provide autonomy to them which no other competitor does.
Promote their position- Amazon gives fair chances to their employees and according to their
work and performance in the company they are promoted fairly. Apart from that everyone in the
company is given a department and company puts a lot of effort in dividing the work and
assigning them the task according to their field of interest. On the basis of completion of task
they make them in charge of their whole division (Smith and et.al., 2017).
External trends- Jeff Bezos is always looking for new opportunities to enhance the performance
and capabilities of the company as it will help them to reach new heights into the market.
Currently the focus of the leaders of the company is on artificial intelligence and they believe
that it is the current trend of the technological aspects. By using it company has introduced its

own artificial intelligence assist device which goes by the name Alexa which is a voice
command setup which eases the work of a person.
Never eliminate small team and quick decision making- Amazon does not include a large of
people under one group as given the autonomy to everyone this will create chaos for the
company. This way they are able to reach their goals substantially and reach other measures as
compared to others.
Concise People- Amazon believes that the method of conducting meetings through the help of
power point presentations is not effective as employees does not concentrate on the topic. Other
than this they believe that effective method is to enable a long memo and must be read by
everyone present at the meeting. The leaders of the company feels that this creates pressure on
them and helps them to come up with the ideas which are effective for the company (Sotarauta
and Beer, 2017).
CONCLUSION
Hereby, this can be summarized that leadership is one of the effective apprioach that
facilitate the business activities in cordial manner. Furthermore report has covered the Analysis
of leadership states that psychological components of the leader. Also, leader has defined
activities such as role of leadership and the path to its success and theory of leadership preferred
by the company.

REFERENCES
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