This presentation explores the analysis of why businesses should use CSR (Corporate Social Responsibility) and the challenges they face in implementing it. It discusses the benefits of CSR, such as improved public image, increased brand awareness, cost savings, competitive advantage, customer engagement, and employee benefits. It also highlights the challenges businesses face, including lack of consensus, narrow perception, transparency issues, visibility factor, and financial difficulties. Overall, CSR can help businesses improve their image, attract top candidates, but it also requires addressing challenges and maintaining transparency.