Strategies for sustainable and innovative business

Innovation and
Entrepreneurship

INTRODUCTION
 Entrepreneurship as well as Innovation are inter linked with each other and
primarily focussed towards providing solutions to existing problems of the
customers. Organisation chosen for this presentation is “The Wooden House
Vegan Restaurant”. The presentation is provides different strategies for an
innovative and sustainable business.

Strategies for sustainable and innovative business
• Innovation today, is considered to be one of the key drivers of building a
business that is sustainable. Entrepreneurial ventures work towards developing
products that are unique and innovative. “The Wooden House Vegan Restaurant”
is an innovative idea for a start up that is based on the theme 'Tree Top'. The
restaurant will be located in central London because it is one of the most
crowded places.

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• Focus on creating value proposition – This is a strategy that can be adopted by
the respective restaurant because customers prefer opting for the services that are
of some value to them.
• Excelling the area – The restaurant should focus on developing an expertise in
the restaurant industry.