Importance and Relevance of Positioning and Repositioning for Marketers

Individual project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PROJECT 1......................................................................................................................................3
Marketing mix ............................................................................................................................3
PROJECT 2 .....................................................................................................................................4
Explain the importance and relevance of positioning and repositioning for marketers. ............4
Implications for the performance of business if this move is successful....................................4
How the positioning of the brand will change as a result of the process and identify on map
different brands – Gucci and Primark........................................................................................5
Provide two methods which brands such as Burberry might use for achieving repositioning . .5
REFERENCES ...............................................................................................................................7
Reference.........................................................................................................................................8