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Individual project for Burberry Assignment

   

Added on  2021-02-19

7 Pages1228 Words38 Views
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Individual project
Individual project for Burberry Assignment_1

ContentsINTRODUCTION.....................................................................................................................................3TASK..........................................................................................................................................................3Discuss about the importance and relevance the positioning or repositioning for marketers. It also determine the implications for the performance of enterprises................................................................3Understand the mean of positioning map, how the positioning of brand will change the result process..4Discuss about the two different methods which brands such as Burberry might use for achieving repositioning............................................................................................................................................5CONCLUSION..........................................................................................................................................6REFERENCES..........................................................................................................................................7
Individual project for Burberry Assignment_2

INTRODUCTION Positioning is a process or method of marketers that can use to identify thecommunication between the organization and potential market based on their needs,communication channel and other type of competitive pressure. This report will discuss about theimportance of repositioning and positioning of marketers and also identify their implications onthe basis of performance. Furthermore, it will describe about the positioning map and how it willchange the outcome of process. At last, it will discuss about the two different methods forBurberry to achieve the specific goals and objectives. TASKDiscuss about the importance and relevance the positioning or repositioning for marketers. It alsodetermine the implications for the performance of enterprises. An effective positioning of Burberry must be required to clear all understanding about theneed and requirement of consumer. It should be essential for selecting the better communicationchannel and other message. Burberry always maintain their position in global market by makingan effective strategies that help for increasing the demand in global marketplace (Koch andGyrdJones, 2019)Weigh Competitive PressuresThe marketers always being weigh competitive pressure because they must be consideredthe element of positioning in their plan. When an effective positioning will convey the customerbecause the Burberry products and services must be preferred over the competitions. This type ofpressure can impact on the performance of business to improve their speed towards thecompetition level. Target the communication channelsThe positioning of Burberry product always help for marketers that consider how servicesoffering from other. Many consumer have to select the services but it will not enough fororganization to communicate with the potential audience. In this way, it has required to select thebetter communication channel that help for establish coordination between audience.
Individual project for Burberry Assignment_3

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