Strategic Plan for Tata Motors and UN SDG Engagement

This report provides a strategic plan for Tata Motors to engage with UN SDG and achieve sustainability goals. It discusses the company's current impact on SDG goals and recommends actions for future progress.

Individual Report

Table of Contents
Introduction......................................................................................................................................2
Company Description..................................................................................................................3
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9
Appendix........................................................................................................................................10

Jushina Consultancy Firm
24, main Road, Opposite Reliance fresh Bazaar,
Mumbai
To,
All the Board of Directors
Tata Motors
Mumbai, India
April 21, 2018
Dear all,
Introduction
The reason of writing this letter is to make you all aware about the SDG goals which
company is used and recommending a strategic plan of action on why and how to respond or
engage with UN SDG. The main motive of writing this letter is to provide the critical approach
towards sustainability and provide a roadmap of strategic action until 2030 for Tata Motors. As,
currently the company is affecting three SDG goals in both positive and negative manner. Such
that company focused on three goals i.e. reduce inequalities, Responsible consumption and
Production, climate change. Like, the industry have many branches which always take care of all
the eight SFG among all, it mainly focus on the climate change and for that it focus in the low
carbon growth and zero pollution Transportation, for that it start working on electrical vehicles.
Thus, currently the company did not affect the SDG in negative manner but it makes an effort to
use all the 17 SDG. There is a need to care all these goals because it serve as a guidelines for a
business in order to assess and manage the social, economical and environmental risk which in
turn help to sustain the brand image of the company and its strategic position within a market.

Company Description
Tata Motors is one of the top company in India and due to having strong financial
condition, it creates positive impact upon the SDG i.e. its 3 goals. Such that for Reduce
inequality, the company actually used the technology in order to provide best job opportunities to
people without differentiating them. But under this, company face issues i.e. individuals who are
disable face obstacles like monsoon, distance and travel time and this affect the overall business
(Tata Motors SDG, 2019). Further, for the goal, 12, Tata Motors implement product portfolio
analysis tool in order to understand the lifestyles and provide innovative products to the
customers. Such that it also apply modular design so that products constituent parts will be easily
separated or re-used. For climate change, Tata Motors developing a fleet of fuel cell buses which
is based upon the hybrid platform series so that public gets clean transportation.
Currently, the company is mainly focus on the reducing the pollution by provide advance
technology vehicles and also start working on reducing carbon footprints of operations. Such that
Tata Motors has increased the share of renewable energy from 16.34% to 20 of total electricity
consumption. Not only this, at current situation, the company also strengthening the waste
management and work on 3 R’s I.e. recycling, reuse and recovery. Further, the company also
encourages people to use eco- friendly material so that it will not cause any negative impact upon
environment (Power, 2020). As the company is engaged in manufacturer of motor vehicles and it
is engaged In business of automobile products which consist of commercial and passenger
vehicles and its business model is as mention below:

The current strategy of Tata Motors with regards to SDG is to reduce inequalities and for
that company also provide safety to all its employees and build socially responsible value chain.
But in the same time, by 2030, it is recommended to the firm to focus more on the SDG goals so
that it will easily sustain its brand image in new market. By 2012, the goal of the company is
different but in 2020, it comply almost many SDG goals and this shows the company is in
progress and till 2030 it will help to reduce the carbon footprints and reduce pollution by
introducing new vehicles (Chaturvedi and et.al., 2019). On the other side, it has many competitor
who also comply with this SDG such that TCS is also focus on the green buildings and Green IT
in order to promote healthy environment. Therefore, by 2030, company will provide positive

environment by reducing the level of pollution and also make sure that it meet the demand of
customers.
By 2030, the company wants to be a top and comply at least 15 SDG goals so that its
CSR report is also improved, as a result, it will easily sustain the brand image at international
company. It will be not differently by then with regards to SDG goals because it is possible only
when the company focus upon CSR and in the current situation, the Tata Motors also contribute
1500 Cr to the Indian Government for fighting against COVID-19 (Giuliani and et.al., 2020).
This clearly reflect that company wants to grow more but it also taking steps to provide better
life to Indian people and that is why, it keep focusing on the SDG.
In order to attain the define goals in 2030, it is recommended to the firm that it start
working on the advance technology so that it will help the firm to meet the requirement. As
company also focus to producing electric vehicle that helps to control pollution and that is why,
it has to consult with top IT professionals so that it will help to meet the define aim (Sachs and
et.al., 2019). On the other side, under its supply chain, Tata Motors should also tie up with top IT
firms in order to generate solution so that the designing of the vehicles will be better and
customer will easily buy the products. Further for transportation, it may supply the product
internationally and its designing should be attractive so that it will grab attention of many
customers.

On the other side, the major recommendation is provided to the Tata Motors to develop a
new product i.e. Hybrid car which help to meet the define aim and its vision. This will also help
the company to reduce the level of pollution and provide greenery to the people as well. Also, it
has range of companies working entire India and that is why, it made a partnership with
international firm in order to leave its impression upon the other countries. Currently, the
company also comply with the Goal 17 of SDG in which is collaborating with partner
organization and also provide relief and rehabilitation during humanitarian crises in India and
Nepal (Sebestyén and et.al., 2019). Thus, it is reflected that the company have its define goal by
2030 to reduce the level of pollution and that is why, its vision is to 100% electrification of the
public transport so that people do not have any issue with regards to transportation and this in
turn helps to reduce electricity and control upon pollution as well. Apart from this, it is also
recommended to the firm to make changes in its business model such that they have to change
their suppliers and keep providing new and innovative products to their customer which help to
meet the define aim and comply with other SDG goals as well.
In order to integrate thee Agenda 2030 i.e. to provide 100% electrification of the public
transport which help to reduce the level of pollution in India. By using this, company starts
partnering with top company in order to get their views and make the changes as well. Further,
there are many opportunity available for the company which help to furnish its brand image at
proper designing of
layout
Consulting with Top
IT professionals
Manufactu
ring
stylish looked
hire suppliers
Designin
g
By train, ship
Transsport
internationally
through giant
contacts
Transpor
tation

international level and this in turn helps to improve its financial performance as well (Piechota
and et.al., 2019). Further, it is also analyzed that electrification is a large investment but once the
company invest upon this, then it will definitely provide the best outcomes for the country,
people and company itself. Therefore, it shows that it will be more beneficial for the company to
invest the same by 2030 in order to attain more SDG. On the other side, company have to
comply some laws and legislation of India so that it will not cause any negative impact upon the
company. Such that government keep setting and implementing the water quality policy
framework and develop standards in order to regulate discharge of pollutant into an environment.
On the other side, government of India also keep focus on removing poverty and that is why, it
develop range of policies, also Tata Motor also uses comply with laws prescribe by government
to meet the goal of 2030 (Rush, 2019).
From the planning, it is analyzed that to meet the agenda of 2030, Tata Motors make sure
that it recruit the best professionals and also keep presenting the proposal too their company’s
stakeholders, partners in order to determine their views related to the project (Crosby, Laird and
2020
Set up the team that helps to design a public transport
Set KPI
2025
Make sure that standards are met
Make changes as per the requirement and set up suppliers
2030 Presnet the best public transport with proper electrification

Younie, 2019). As having a strong financial performance, company offer range of products but
its main product is automobile and that is why, too comply with the SDG goal, it wants to
introduce 100% electrification public transport especially Buses. For that, it make sure that it
make proper analysis of market by using SWOT and Pestle which is included in Appendix.
The timeline for implementation the agenda is as mention below and it takes around 9 to
9.5 years in order to meet the define area.
The aim of Tata Motors is to implement 100% implement electrification public transport
within 10 years so that it will help to reduce the pollution up to 40% in next 10 years
Particulars 2020 2021 2022 2023 2024 2025 2026 2027 202
8
2029
Setting up aim
and objectives
Develop team
Make changes
in business
model
Finalize
design
Start hiring
top firm for
implementing
the aim
Designing
Advertisement
Monitoring
Test drive
Finalizing

Conclusion
By summing up above report it has been concluded that if any one provide their views
and recommendation they can. The current proposal will help the company to meet the define
aim and by 2030, it will help to meet the define aim and objectives and this will help to meet
Other SDG. Though it has many limitation such that it is not easy for the company to implement
such a new product in entire country in short notice but the agenda has its positive impact upon
environment, so it will be better. Further, if any Board director wants to raise any question, then
they will ask in meeting, if you all like this proposal.

REFERENCES
Books and Journals
Chaturvedi, S., and et.al., 2019. Introduction: Sustainable Development Goals and India. In 2030
Agenda and India: Moving from Quantity to Quality (pp. 1-13). Springer, Singapore.
Crosby, S., Laird, K. and Younie, S., 2019. Creating Resources with Children in India using a
co-creation model for Developing Countries to address UN SDG goals.
Giuliani, G. and et.al., 2020. Knowledge generation using satellite earth observations to support
sustainable development goals (SDG): A use case on Land degradation. International
Journal of Applied Earth Observation and Geoinformation. 88. p.102068.
Piechota, T. and et.al., 2019. Case studies on using earth observations addressing key
environmental challenges along the sustainable development goals. AGUFM, 2019,
pp.IN41A-06.
Power, C., 2020. SDG 10 Reducing Inequalities. In Actioning the Global Goals for Local
Impact (pp. 153-172). Springer, Singapore.
Rush, E., 2019. Wicked problems: the challenge of food safety versus food security—working
towards the SDG goals?. European journal of clinical nutrition. 73(8). pp.1091-1094.
Sachs, J., and et.al., 2019. Transformations to achieve the Sustainable Development Goals
Includes the SDG Index and Dashboards. Sustainable Development Report 2019.
Sebestyén, V. and et.al., 2019. Data-driven multilayer complex networks of sustainable
development goals. Data in brief, 25, p.104049.
Online
Tata Motors SDG. 2019. [Online]. Available through: <
https://www.tatatrusts.org/upload/pdf/report-tata-group-and-the-sdgs.pdf >.

Appendix
SWOT analysis
Strength Weakness
 One of the top company in India and
has a diversified portfolios
 Recognized brand and range of
employees
 Focus on innovation
 Weak marketing policy
 Narrow domestic market
Opportunities Threats
 Global Positioning
 Strong financial position provide an
opportunity for Merger and Acquisition
 Expanding its Auto market
 Market competition
 Increasing fuel price
 Changes in law on environment
PESTLE analysis
Political Factor Sudden change in the political stability of the country affect the
business. But it has a strong financial performance which help to
cope up the issue and to fulfill its agenda 2030, Company keep
focus on the political stability
Economic Factor Due to recession, the company affect in adverse manner, but India
is a Developing country and that is why, it did not affect
profitability of Tata Motors.
Social Factor Changes in the society’s beliefs and attitude affect the business of
Tata. Such that in 2030 when the company introduce electrification
public transport then it is necessary for the company to let people
understand about it so that they will start using it.
Technological Factor It is used advance technology and that is why, when the product is
completed, company have to start using modern form of marketing

tool so that it will help to attract range of customers.
Legal Factor Tata Motors should make sure that it comply with all the laws and
regulation so that it will help to fulfill the agenda in 2030. Such that
Employment act, copyright, health and safety Act etc.
Environment Factor Company follow sustainability act and that is why, it keep focusing
in the weather, recycling and climate change as well.