Developments in Travel and Tourism Industry : Case Study

Added on - 21 Jul 2020

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Individual Reflective
Table of ContentsSUMMARY.....................................................................................................................................1REFERENCES................................................................................................................................4
SUMMARYFrom the above case study I have been evaluated that there are certain developmentswhich taken place into travel and tourism industry. It can also affect growth and advancement oftravelling companies in an effective manner. I also studied that travelling companies are tendtowards adopting new and innovative services in order to gain more profitability and salesrevenue. While finishing this assignment, I analysed the role of information technology in traveland tourism sector; it helps management to reach large number of customers in order to gain highcompetitive advantage.Due to globalisation, there is a huge development in technology through a business canexpand itself in market. It also companies to establish their business in different countries and getsucceed at there. I have focused on those areas, which are liable for growth and development oftravelling agencies. It has been studied that business organisations have to improve itscapabilities and skills so as to produce in a systematic manner (Novella, 2005.). As per thereport, I examined the evolution of ICT.In 1950 to 1990, the growth and advancement of information technology was reallybeneficial for travel and tourism sector in order to make healthy and positive relationswith customers. It was time when numerous private travelling organisations wereimplemented.In 1990 to 2000, evolution of internet was done. There was generated several applicationsand tools which aids in exploring business activities and issues. At the same time, thisevolution was also assistive in determining business problems.2000 onwards, in this phase several techniques was developed with an aim of increasingtheir sales revenue and annual turnover (Buhari’s and Laws, 2001).Apart from this, I also included certain theories which are related with technologicaldevelopment in travel and tourism industry. In this context, I was focused on Porter's 5 forcesmodel; under this theory certain aspects are analysed which are related with growth anddevelopment. I analysed that travel and tourism is dynamic in nature; it is affected by needs andwants of customers either direct or indirect manner. There are certain factors which are involvedin Porter's 5 forces model, which are described as under: -1
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