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Individual Report - Buyer Decision making process

   

Added on  2021-02-20

12 Pages3665 Words45 Views
Individual Report
Individual Report - Buyer Decision making process_1
EXECUTIVE SUMMARYThis report is based on the evaluation of consumer buying behaviour with the help of anappropriate model to determine its relevance as per the current market scenario. This is becausethe consumer need and expectation toward the product offerings changes constantly as per theanticipation of new trends in market. In this Aqua container has been considered to determine theactual consumer behaviour by launching a new product i.e. organic bottle made up ofsanipolymer to determine the consumer behaviour pattern using Engel, Blackwell and Kollatmodel. This material consists of zinc particles that when come in contact with liquid worktoward filtering it.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4The consumer..............................................................................................................................5Buyer Decision making process.......................................................................................................5Engel, Blackwell and Kollat model ...........................................................................................6Application of buyer decision making process................................................................................7Stage 1:Need recognition: ..........................................................................................................7Stage 2: Information Search........................................................................................................8Stage 3: Evaluation of alternative:- ............................................................................................9Stage 4: Purchase......................................................................................................................10Stage 5: Outcome......................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONConsumer buying behaviour is the termed which comprises of the two words that isconsumer and the buying behaviour. Consumer here is the end user who consumes the productsin order to satisfy their needs where as buying behaviour is concerned with decision makingprocess of the consumer (Horner and Swarbrooke, 2016). All together the term consumer buyingbehaviour is mainly concerned with the buying behaviour of the human being in the marketplace. Documentation of this report is based on the company that is The Aqua Containers whichis one of the largest manufacturer of the water bottles. The business have now planned to expandits market share by the launch of new product that is Organic bottles which is made up ofbamboo tree where its inner surface is coated with material named as sanipolymer. This materialconsists of zinc particles that when come in contact with liquid work toward filtering it. Thecurrent report put emphases over determining the consumer behaviour regarding this newproduct. For this, a marketing campaign will be developed within this report so that behaviour ofconsumers can be observed in effective manner. For observing the behaviour a consumerbehaviour model will be implemented which is know as EBK model and given by Engel,
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