Role of IT in Business Success and Failure

This report discusses the role of information technology in the success or failure of a business, including improved marketing, better decision-making, resource management, global sales, real-time monitoring, and systematic management. It also explores ethical and social issues associated with running businesses, different types of networking technologies, the latest developments in artificial intelligence, and the stages of software development life cycle.

Individual Report

Abstract
Information technology is a process which helps to build several communication networks for an
organization which will help them to attain success. It helps an organization to create several
systematic management systems through which they can help their employees and other
operations to manage the organization in success for manner. With the increased use of
information technology it became a requirement of business to get success. It includes various
things used in business organizations such as network technology, artificial intelligence and
software development cycle.

Table of Contents
Abstract............................................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Identify and discuss the role of IT in the success or failure of a business...................................3
Find ethical and social issues associated with running businesses..............................................5
Identify and differentiate between different types of networking technologies..........................5
The latest developments in Artificial Intelligence.......................................................................6
List and explain the different stages of software development life cycle....................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journal......................................................................................................................10

INTRODUCTION
Information technology is very useful for an organization to be adopted in this world of
technology. It helps an organization to build a better communication network save their data and
their employees to solve their problems in effective manner with the help of computers and
mobile devices (Aparicio, González, and Castelló, 2020). Information technologies of greater
used to simplify the operations of business organization. This report is based on an organization
of service sector that is Rosewood London. Rosewood London is a luxury hotel which is opened
in a restored Edwardian mansion. the hotel is well known for their great service and staff and is
considered among five star hotel in London England. This report contains the role of information
technology in the success and cereal of business and find several ethical as well as social issues
which are associated with running a business in the market. For this report contains difference
between several types of networking technologies used in an organization and the latest
development in artificial intelligence with its benefit to Rosewood London. In order to develop a
software there are several stages which are required to be followed under software development
life cycle. This report also contains the explanation of various stages required for software
development life cycle.
MAIN BODY
Identify and discuss the role of IT in the success or failure of a business
Information technology plays an important role in our success and failure of a business.
In this rapidly changing world it is essential for each and every business to adopt information
technology as it helps them to simplify their business operations and make them effective for
their customers. In case of service sector organization information technology helps Rosewood
London to provide their customers effective services in cost effective manner. The role of
information technology in the business of Rosewood London are given below:
Improved Marketing: With the increase trend of digital marketing information technology
helps Rosewood London to improve their marketing activities by using digital marketing. With
the increased use of social media the organizations and companies are able to create their brand
name in the market with the help of digital marketing (Azahari, and Nayan, 2020). This benefit is

also available for Rosewood London which will help them to increase their customer base all
over the world.
Helps to make better decisions: Information technology provides civil services to an
organization such as management information system computers mobile devices data
management system and many more which helps the organization to take better decisions for
their customers. In case of Rosewood London if they will adopt advanced technology in their
organization they will be able to make decisions according to the needs and benefits of global
customers. Information technology will help Rosewood London to keep themselves updated
regarding several trends of the market with the help of social media which is also a part of
information technology.
Provide a better resource management system: Increase demand of information technology
there are several inventions of software which help the organization to make better resource
management. With the help of information technology the organization Rosewood London will
also able to manage their several types of resources such as raw materials inventory as human
resources and many more.
High Global sales: Use of digital technology which is the part of information technology helps
the organization to sell their products globally. With the increase digital marketing the
organization will be able to create a brand image in the mind of people globally and will help
them to increase their global sales (Buckley, 2020).
Real time Monitoring: Without additional methods it became difficult for an organization to
have a proper monitoring of their resources on real time but information technology has made it
possible for them. With the proper maintenance of records in the computers, Rosewood London
is able to manage their data effectively which will help them in real time monitoring.
More systematic management: It has been well known by everyone that computer simplify the
process of management. Computers helps an organization to store more data for a longer period
of time and make them able to find those data whenever required by them. This makes a proper
systematic system of management in organizations. Use of information technology in Rosewood
London will help them to create a more systematic management in their organization where they
are able to manage their human resources as well as inventory in effective manner.

Find ethical and social issues associated with running businesses
Running a business in a smooth manner is a difficult task and require unethical person to
provide their services in effective manner. Business operations are very complicated and in order
to create a Goodwill in the market it is essential for the business to run their business in ethical
way. There are several ethical and social issues identified which are associated with running a
business (Ferreira, and Sousa, 2020). The several ethical and social issues which are generally
identified with a running business are provided below:
Data Manipulation: Hotel business like Rosewood London is operating with a large number of
data which includes several personal data of clients which is the responsibility of the
organization. Sometimes management are indulge in data manipulation which is an unethical
way to conduct a business. Data manipulation refers to the process of manipulating or wrongly
use of data of clients which can the harmful for the clients.
Harassment and discrimination in organization: It has been observed that sometimes the
organizations are involved in activities such as harassment and discrimination in the
organization. These harassment and discrimination can be on any basis find out in the
organization. It is considered both ethical as well as social issue in the organization and which
can adversely affect their business. Discrimination in any way in the organization is unethical
activity associated with business.
Data theft: Data theft is a major activity which has been observed in business activities. With
the larger importance of data in the world several business has indulged in a process of theft of
personal data of the clients which are to be sold in the market for a cost. It can be harmful for our
clients and it is essential for an organization to have a proper data safety so that they can work in
ethical manner.
Identify and differentiate between different types of networking technologies
Networking technologies are those technologies which helps an organization to create a
good network between their different organizations and their clients. These technologies helps an
organization to establish a good communication in the business so that any type of
communication barrier cannot result in any loss to the organization (Holford, 2020). In case of
Rosewood London they also use several types of networking technologies which are provided
below:

PAN (Personal Area Network): PAN area network is the most used network in Rosewood
London. This is the smallest and basic type of network which is created with the help of wireless
modem or computer or two phones tablets etc. This type of networks are generally found in
small offices and are managed by one person from a single device.
SAN (Storage Network Area): Storage area networks are high speed networks which help an
organization to connect their shared pool of storage devices to their various servers. This type of
networks are not rely on a local area network or wide area network. This includes three types of
system area network that are virtual converged and unified storage area networks.
EPN (Enterprise Private Network): Private enterprise network are those networks which are
created developed and owned by business organizations and used to connect several locations of
their organizations in order to share their resources store in their computers. In order to increase
efficiency in their operations enterprise private network will help Rosewood London to connect
their various locations with the help of a network and share their resources (Lynn, Rosati, and
Nair, 2020).
The latest developments in Artificial Intelligence
Artificial intelligence has increasing their advancement in various fields. There has provide
several inventions to the world which is useful in each and every field. The biggest development
of artificial intelligence is in the robotics industry. Robotics industry is also useful in service
sector especially in the hotel organization. Artificial intelligence advancement in robotic industry
will help Rosewood London hotel also to develop themselves and provide effective services to
their customers. Having robots for welcoming the customers will help the Rosewood London
hotel to attract more and more customers towards their organization. This artificial intelligence
also has their advancement in the automobile industry in which they have created automatic
vehicles which helps people to learn to drive easily. According to a survey there are almost 60%
of the companies which are related to the success of artificial intelligence. This artificial
intelligence will help them to increase their revenue with increase customer experience. Hotel
industry is among one of them in which Rosewood hotel can utilize the success of artificial
intelligence in their hotel to improve their customer experience. From the survey it has all been
also observed that 45% of the organizations are already ready to give their investments in the

artificial intelligence of over 5 million dollars. They want to invest this much amount in the
artificial intelligence initiatives in the market (Mio, Panfilo, and Blundo, 2020).
List and explain the different stages of software development life cycle
Software development life cycle is a process which helps to develop a software
application for the standard business practices. In order to understand the process involved in
software development life cycle it has been divided in small stages. These stages of software
development life cycle are provided below:
Planning: In this step of software development life cycle the leaders of the project analyze
various terms and conditions of the project and calculate their cost according to the time table.
The whole structure is created for development of the software with the labor and material cost
having a timetable for their achievable goals and objectives and further project teams and
leadership structures which will help the process to provide guidance towards an effective
development of the software. This planning process will also include the feedback taken from the
stakeholders for the planning so that a proper software can be formulated (Randhawa, Wilden,
and Gudergan, 2021).
Define Requirement: After the planning process it is time to define the several requirements of
the software development. The planning process will help to determine the requirements which
are supposed to be needed in the development of the application. Taking an example of a social
media in which in order to develop a social media application it is required that the application
should contain an ability to connect with friends.
Design and Prototype: In this stage after collecting all the requirements of the software
development the model has been designed according to the design phase model and the way a
software application will work. In order to design an effective application some of the aspects are
to be included for their proper design and prototyping. The first is to have a proper architecture
which requires a particular programming language practices design and templates to be used. In
the second aspect of design user interface is be used which helps to define the manner in which
customer will be able to communicate with the software and the respond of software towards
them whatever the input. The third aspect is of platform in which a proper platform has been
defined for the software on which it will run like Android Windows version Apple or any other.
In the next aspect which is programming includes several methods to solve problem of the

software and perform its task accordingly. It just not include programming language but also
include several ways to perform task. In the next aspect of design communications are to be
decided through which the application will be able to communicate with other assets like
instances of the application of Central servers (Trang, and Nam, 2020). The last and the most
important aspect of designing and prototyping a software is to take care of the security of the
software for stop it helps to define several actions which are taken to secure the applications and
can include SSL traffic encryption password protection secure storage of the credentials of users
and many more.
Software Development: After designing and prototyping it is time to actual writing the program
of the software development. If the project is single in nature then it can be written or developed
by a single developer but the last project will require a proper team for the development. This
page requires a source code management application and access control which will help the
developer to track the changes to the code. As a software developer requires a good skills of
coding which includes many tasks and these developers will require to increase their skills in
order to work as a team. In this process the most critical work is to find and fix the errors in the
software such as waiting for test results compiling code and many more.
Testing: Software development is a critical process and it is essential to test the application
before making it available to the users. Some testing can be automatically testing like security
testing whereas other testing requires a particular environment which requires to create a proper
environment for the testing purpose. This testing phase is essential to reduce bugs and glitches
from the software which can encounter uses. This will help to provide a good satisfaction to the
users with a good usage rate.
Deployment: In this stage the application is available to the users so that they can use them and
find their comfort in the new developed applications.
Operations and maintenance: This is the last stage of development cycle where the
development process is almost completed. But this is an important stage which requires to
discover box which are not be able to find during testing for stop this process requires to fix the
bugs which are discovered by the users and involve in several models like iterative development
plan in in future releases. This will require some times a proper new development cycle and it

should be maintained for the purpose of its maintenance and operations (Yu, Hao, and Wang,
2020).
CONCLUSION
From this discussion it has been concluded that information technology plays an essential
role in business organization and help them to achieve success. They help them to improve their
marketing better their decision making and manage their resources in such a manner that they
can increase their global sales. Although there are several ethical and social issues which are
identified and associated with the operating business such as data manipulation data theft and
many more and are required to be taken care off. This report also helps to conclude several types
of network technologies which helps organization to create a good and effective network in the
organization. The artificial intelligence is the latest development which helps the business of
Rosewood London to enhance in several ways. In the last a software development cycle is
provided with several stages.

REFERENCES
Books and Journal
Aparicio, A., González, L. and Castelló, J.V., 2020. Newborn health and the business cycle: the
role of birth order. Economics & Human Biology, 37, p.100836.
Azahari, A.Z.M. and Nayan, S.M., 2020. Role of trust towards business success. Journal of
Undergraduate Social Science and Technology, 2(2).
Buckley, P.J., 2020. The role of history in international business: Evidence, research practices,
methods and theory. British Journal of Management.
Ferreira, L. and Sousa, B.B., 2020. Understanding the role of social networks in consumer
behavior in tourism: A business approach. In Handbook of research on social media
applications for the tourism and hospitality sector (pp. 367-384). IGI Global.
Holford, W.D., 2020. The Integral Role of Conversation in Business Architectures. In Managing
Knowledge in Organizations (pp. 165-176). Palgrave Macmillan, Cham.
Lynn, T., Rosati, P. and Nair, B., 2020. Calculated vs. ad hoc publics in the# Brexit discourse on
Twitter and the role of business actors. Information, 11(9), p.435.
Mio, C., Panfilo, S. and Blundo, B., 2020. Sustainable development goals and the strategic role
of business: A systematic literature review. Business Strategy and the
Environment, 29(8), pp.3220-3245.
Randhawa, K., Wilden, R. and Gudergan, S., 2021. How to innovate toward an ambidextrous
business model? The role of dynamic capabilities and market orientation. Journal of
Business Research, 130, pp.618-634.
Trang, P.T.H. and Nam, V.H., 2020. Distance to the frontier and innovation: The role of local
business environment. Malaysian Journal of Economic Studies, 57(1), pp.21-37.
Yu, B., Hao, S. and Wang, Y., 2020. Organizational search and business model innovation: the
moderating role of knowledge inertia. Journal of Knowledge Management.