Individual Report

BUSINESS AND
MANAGEMENT
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1) Introduction of companies...............................................................................................3
TASK 2............................................................................................................................................4
P2) Examine of external environment....................................................................................4
TASK 3............................................................................................................................................7
P3) Organisational structure...................................................................................................7
TASK 4............................................................................................................................................8
P4) Organisational performance.............................................................................................8
TASK 5............................................................................................................................................8
P5) Comparison and conclusion.............................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Business and management refers to the disciplines that include planning, organizing,
directing and controlling of the various types of business departments and operations. For the
business management there are more several factors that has to be in considered for the smooth
running of the business at a market place. It also includes budget analysis to know about the
ways for cutting cost. With this there is also a understanding in the field of accounting,
marketing and administrative procedures that are in order to run the business effectively. This
also determines the various tools and techniques for the analysis of internal and external
environment. This report is based on the marks and spencer company multinational retailer with
the headquarter in London. This company deals in clothing, home product and food product.
This report considered information about the company’s current condition with the help of swot
analysis, examine of external environment and describe organization structure by using
appropriate terminology. Furthermore includes financial and non-financial performance(Harmon,
2019).
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MAIN BODY
TASK 1
P1) Introduction of companies
Marks and Spencer commonly abbreviated as M&S it is the multinational retailing
company with the headquarter in London that deals in a clothing, home product and food
product. It has a 959 stores across the UK in which 615 store that only sale to product. This also
operates in online food delivery services.
Zara is a Spanish based multinational retailing company that deals fast fashion including
clothing, accessories, shoes, swimwear, beauty product and perfumes. Zara stated as a world’s
largest apparel retailer as it manages up to 20 clothing collection in a year.
SWOT analysis
Strength
 M&S has a strong offering in the
product line as per the latest industry
trend and also have strong e-commerce
infrastructure and focus on the
enhancement of the customer
experience.
 Zara is has its own designed team with
over 700 designers that transform
customers desires into designs. It has
strong supply chain as it deliver to any
location in the world within 48 hours.
Weakness
 M&S has a poor financial performance
as it does focus major on the
accounting department. This company
is too much dependent on the UK
market as according to the other
market area.
 Zara is weak in the balance of
sustainability of the product. And due
to pandemic situation sell of the
product reduces at a physical
stores(King and Brooks, 2016)
Opportunities
 M&S has opportunity to expand in the
other geographical area in order to
expand the market area and share. This
company can also be focus on the
Threat
 M&S can face the challenges due the
stiff compaction in the food market of
UK. And fast fashion changing can also
effect the sales and revenue of the
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