Managing Innovation: Implication of Blue Ocean Theory for Just Eat

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Added on 2022/12/15

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This document discusses the implications of Blue Ocean Innovation Theory for Just Eat, an online food delivery service. It explores the concept of innovation and how it can help businesses gain a competitive advantage in the market. The document also provides a historical development context of Just Eat and how the company has utilized the Blue Ocean Theory to establish itself in the market.

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Managing Innovation: Implication of Blue Ocean Theory for Just Eat

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