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Marketing Mix: DOVE and SURE Deodorant

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Added on  2022-12-15

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This article explores the marketing mix of DOVE and SURE deodorant, including their target market, product description, pricing, distribution channels, and promotional strategies. It discusses how these factors contribute to the success of the brands.

Marketing Mix: DOVE and SURE Deodorant

   Added on 2022-12-15

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Marketing mix
Marketing Mix: DOVE and SURE Deodorant_1
Executive summary
The concept of marketing mix includes the 4p's of marketing which has a great impact on
the company productivity. It helps in creating the reputation of the company through providing the
variety of products with its unique attributes. 4P's includes the product, place, price, and promotion.
The dove and sure deodorant are the products of Unilever which provides the great fragrance and
helps in avoiding the odour of sweating. It is distributed in worldwide and target the large market of
sports persons. The firm uses several marketing strategies for the brand promotions. Every brand
has its brand ambassador for the promotion. The brand is provided in worldwide area according to
the needs to the consumers.
Marketing Mix: DOVE and SURE Deodorant_2
Table of Contents
Executive summary .............................................................................................................................2
Introduction..........................................................................................................................................4
Main Body ...........................................................................................................................................4
Marketing mix of DOVE and SURE Deodorant..................................................................................4
Target market ..................................................................................................................................4
Product ............................................................................................................................................4
Price ................................................................................................................................................5
Place ................................................................................................................................................6
Promotion.........................................................................................................................................6
Conclusion ...........................................................................................................................................7
References............................................................................................................................................8
Marketing Mix: DOVE and SURE Deodorant_3

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