Marketing Mix: DOVE and SURE Deodorant

Marketing mix

Executive summary
The concept of marketing mix includes the 4p's of marketing which has a great impact on
the company productivity. It helps in creating the reputation of the company through providing the
variety of products with its unique attributes. 4P's includes the product, place, price, and promotion.
The dove and sure deodorant are the products of Unilever which provides the great fragrance and
helps in avoiding the odour of sweating. It is distributed in worldwide and target the large market of
sports persons. The firm uses several marketing strategies for the brand promotions. Every brand
has its brand ambassador for the promotion. The brand is provided in worldwide area according to
the needs to the consumers.

Table of Contents
Executive summary .............................................................................................................................2
Introduction..........................................................................................................................................4
Main Body ...........................................................................................................................................4
Marketing mix of DOVE and SURE Deodorant..................................................................................4
Target market ..................................................................................................................................4
Product ............................................................................................................................................4
Price ................................................................................................................................................5
Place ................................................................................................................................................6
Promotion.........................................................................................................................................6
Conclusion ...........................................................................................................................................7
References............................................................................................................................................8