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Report on Positioning of L'Oreal

   

Added on  2020-06-04

8 Pages2572 Words49 Views
INDIVIDUAL REPORT(Strategic management L' Oreal)

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTIONInnovation, beauty bloggers have given new direction to the cosmetic industry of UK.Over a period of time revenues of this sector has been increased to great extent. L' Oreal is theleading cosmetic brand., it provides hair colours, skin colours, sun protection, make up etc.Products to consumers. It is the multi national firm which operates its business in more than 130countries (Cunha, 2017). It hires skills and experienced people in the organization those who canservice its consumers well. Currently company has employed 68900 people in the workplaces. Inthe year L' Oreal revenues accounted for 20.3 billion and in the same year it has registered 613new patents. Its physical stores are present across the world and it also operates its businessonline. The main aim of the firm is to satisfy its consumers and retain them in the organizationfor longer duration (Kotler, 2015).Current report will cover positioning of L' Oreal and factors that contribute to thispositioning. Furthermore, it will explain major competitors of L' Oreal and its strategies of thecompany that helps the entity in gaining competitive advantage (L'Oréal Paris SWOT Analysis,USP & Competitors, 2017). MAIN BODYL' Oreal is holding strong market position, its strategic decision helps the firm in gainingcompetitive advantages. In the year 2016 revenues of the organization was 25.837 billion andoperating income of L' Oreal was 3.996 billion. There are many competitors of L' Oreal such asMarico, ITC limited, HUL, Dabur India etc. They all are big brand and having strong marketshare. But still L' Oreal has earned good brand image and in the recent time its customers arehighly satisfied with the quality of products and services of the entity (Tournois, 2014). Themain strength of the cited firm is that it has more than 38 factories which manufactures over 5billion units annually. Global distribution of the organization support the firm in dealing withmass audience and fulfilling their needs and requirements (L'Oréal Paris SWOT Analysis, USP& Competitors, 2017). Brand visibility, marketing tactics, quality products have made the L'Oreal the top cosmetic brand across the world. It continuously implements innovative ideas inthe workplace so that it can design its products in such manner that can meet with the needs ofconsumers (Wang, 2017). It has covered 36.9%% Asia, Pacific, 24.8% North America and manymore geographical areas across the world. L' Oreal is holding 28.02% market share. Whereas1

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