Performance Management Techniques in Burberry

Report

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analyse of the existing performance management techniques used by organisation in home
country and host country........................................................................................................3
Identify and evaluate issue that are arise for managing staff in host country with
recommendations to overcome from the challenges..............................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The term performance management can be defined as a process that is used to ensure the
right sets of activities are implemented to accomplish organisational goals and objectives. There
are various technique and tools used by organisation for measuring, managing and reporting
progress for improving the performance at personal as level as professional level. This report is
written from perspective of Burberry that operates its business in clothing industry and it is well-
recognised for its high quality products (Ahmed and et. al., 2016). Moreover, the report
highlights on exiting performance management implement by organisation in existing country
and other country. Along with this various issue are identified and evaluated that generates
challenges for managing staff.
MAIN BODY
Analyse of the existing performance management techniques used by organisation in home
country and host country
Performance management helps an organisation to accomplish more success in market and
to obtain better position by formulating creative ideas that leads management to gain competitive
edge in market. This governs that Burberry management perform their task and operations and
constantly monitor their performance through utilising various performance management
techniques such as KPI, performance appraisal and many more. In the present scenario, Burberry
is performing their work at global level so it is essential for management to analyse
organisational performance in host country as well as parent country to analyse all those aspects
such as quality, employee capabilities etc. that leads management to accomplish top position in
market. Some techniques that are used by Burberry in home country are as follow:
 Key performance indicator- The term KPI stands for measuring overall performance of
organisation through monitoring and measuring performance of business units,
individuals and project (Basit and et. al., 2015). So it is easy for management to
understand organisation performance and match them with goals and objectives of
company. From perspective of Burberry, management is using KPI technique to gain top