Marketing, Sales, and Negotiation Skills

MARKETING, SALES AND
NEGOTIATIONS SKILLS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Determine the role of marketing to accomplish organisation objectives for the chosen
organisation..................................................................................................................................3
Evaluate the factors that impacts the business performance for affecting the marketing of the
products and services by conducting PESTLE and SWOT analysis...........................................4
Determine the marketing mix of the products and services offered by the company.................7
Reflection on sales and negotiation skills of the chosen organisation.........................................9
CONCLUSION AND RECOMMENDATIONS............................................................................9
REFERNCES.................................................................................................................................12

INTRODUCTION
Marketing is an important tool that starts right from idea generation of the product and
services to delivering final output to the targeted customers. In other words, marketing to engage
with the target customer and make profitable relationships. Marketing helps to reach out to
segmented customers and influence their consumer decision making behavior and stimulate them
to purchase the market offerings of the company. In the context of Marks and Spencer which is a
British multinational organisation, found in the year 1884 by Michael Marks and Thomas
Spencer, headquartered in London, UK. It delivers its services to different parts of the globe
which majorily involves apparels, banking services, food services, home furnishing and
improvements products. This report covers role of marketing, factors that impacts the business
performance, marketing mix and reflection on sales and negotiation skills (Baker and Hart eds.,
2016).
MAIN BODY
Determine the role of marketing to accomplish organisation objectives for the chosen
organisation
Marketing involves different roles in order to boost the sales and profitability of the
business. These are discussed below in brief:
Customer Engagement
The major role the marketing plays is to deliver the marketing message of the company to the
and customers. Marks and Spencer develops effective marketing campaign that involves
choosing the right communication channels like social media marketing and others. The
company also ensures smooth flow of communication by customer service department that takes
the concerns of the customers (Blakeman, 2018).
Analyzing changing market demand
With the help of marketing, the current market trend and demand cane be analyses to develop
desirable outcomes and strategies, the marketing department of Marks and Spencer conduct
market research in order to analyses the market trend and demand and determine the effective
marketing campaign to accomplish the consumer desires and market stability.

Competition
Marketing is an important tool that helps to accomplish competitive advantage in the market
place, the marketing department in Marks and Spencer develops distinctive product that
differentiates the products and services of the company in the market place and build strong
consumers perception in the minds of the customers. Marks and Spencer analyses the competitor
strategies and develop desired changes in the product and services to satisfy customer needs and
gain competitive advantage in the market place (Classen and Friedli, 2019).
Evaluate the factors that impacts the business performance for affecting the marketing of the
products and services by conducting PESTLE and SWOT analysis
In order to analyse the external business environment, Marks and Spencer conducts
PESTLE and SWOT analysis to evaluate the factors that impacts the business. These are
discussed below:
Pestle analysis
Factor Impact
Political Political factors are
determined by the legal
framework of the political
representatives of a specific
location.
BREXIT has negatively impacted
the business activities of Marks and
Spencer with fall in value of
pounds that has led to increase the
prices of the products and services
that it acquires.
Economic Economic factors ae
determined by the economic
welfare and downturn that
effects the business
positioning.
With stable economic stability in
UK that positively impacts the
profitability of the business. the
high purchasing power that boost
the sales profit goals of the Marks
and Spencer.
Social Social factors are defined by
the social and cultural values
Marks and Spencer fulfils the high
living standards by delivering