This report provides a detailed analysis of the business environment of Oxford University Press, including industry data, PESTEL analysis, Porter's Five Forces, and issues faced by the company. It also includes a reflective report on key skill development.
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Part1. Business Analysis.............................................................................................................3 1.a Industry Data.........................................................................................................................3 1.b PESTEL Analysis.................................................................................................................5 1.c Porter's Five Forces...............................................................................................................6 1.d Issues faced by the Oxford University Press.........................................................................7 CONCLUSION................................................................................................................................7 Task2. Reflective report on key skill development.....................................................................8 REFERENCES..............................................................................................................................11
INTRODUCTION The process involved in the analysis of an organisation's internal and external business environment. Different techniques are used to evaluate a particular business process and areas where the organisation operate (Ansoff and et.al, 2018). The report represents the analysis of the business environment of Oxford University Press. A research is made on the publication industry's customers, strengths, weaknesses and challenges. Further a competitive analysis through PESTEL and Porter's Five Forces Model is made. Lastly, issues faced by the business and conclusion with a reflective report is exhibited. MAIN BODY Part1. Business Analysis 1.a Industry Data A publication is made to represent the views to the public. It is usually printed on the paper and can be uploaded and made available via internet to the public. The publishing industry in UK is a successful as it has the sales volume of the publications is around £6-7 billion. The print, web and other digital media is the most developed in the world. In 2018, revenue from the export of the books from UK was around £1.6 billion. According to the Publisher's association the UK publisher's revenues consist 43 percent from the digital revenues. Key Businesses It includes publication of: Physical Books Journals Newspapers and Journals Electronic media contents Customers The Customers includes the population of the readers of the United Kingdoms and around the globe. Suppliers Are the Books publishers (Bloomsbury, Macmillan, Oxford University Press, etc.), News paper printing organisations (Daily mail and General Trust, Guardian Media, Johnston press, etc.)
Competitors The Oxford University Press has the presence all around the world. Competitors in the context of the company are presented here: 1.1.Macmillan Education 2.Guardian News & Media Limited 3.Cambridge University Press 4.Financial Times 5.Penguin Group UK 6.Bloomsbury Publishing plc 7.Thames & Hudson Limited 8.Reader's Digest Association and many more. Strengths 1.The Oxford University Press do publications in many countries, in 40 languages and more in a variety of format prints and digital content generation which provides the company a wide reach to distribute its publications. 2.The company provide wide range of academic and educational products that is the company's Unique Selling Proposition. Weaknesses 1.Thecompanyproductportfoliorangesteaching-materials,children'sbook,school textbooks and schoolbooks which provide a limited access to company in publishing industry. Performance The Oxford University Press achieved a turnover of £844.9 million in the year 2020. The credit amounts falling due within one year for the company is £276.6 million the growth for the year is 0.3 percent.Although the company's revenue is severely hit by the economic downturn but the company is able to achieve good results in the end of the year. Challenges The challenges for the Oxford University Press is the retention of the areas that are barred due to the global pandemic of COVID-19. Also to broader the company's reach in the diversified field of the reading content other than academic and education.
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1.b PESTEL Analysis Political It contains the political environment of the country. The political environment contains The role of publishing industry in the economy of the certain country, Legal Framework and regulations, Trading restrictions and laws, Taxation policies, Intellectual property rights related code and so on.The political factors is important for theOxford University Press as it affects the revenuedistribution in the particular country. The company has its presence around the world. The company has to operate under the trading restrictions and laws of the different countries which is difficult and risky. The non-compliance may result in the trade loss and revocation of trade agreements. Economic It contains the country's economic environment. It includes Inflation in the country, Interest rates, Exchange rates, Taxation, Availability of finance, Growth rate and so on. British economy is the sixth largest in the world. The GDP of the UK is severely affected by the spread of the COVID-19 pandemic. The growth in GDP is projected to be 4.5 percent by IMF. As the economic environment is improving the company take the advantage of this slow growth and use its resources to develop and research new domains in which company can do experiments to spread its reach. Social Itcontainsthecountry'ssocialenvironment.ItincludesPopulationdemographics, Industrial trends, Customers attitude, Educational level and so on.The culture and the societies of the country affects the way of living in the country. The creation of the publication for the diversified population is a difficult task. TheOxford University Press has to review the different societies and the educational level; accordingly the distribution of the publications is made as the target customers of the company is related to academics and education. Technological It includes Technological development, Impact of technology on the industry and the competitors, emerging technologies, distribution of products, etc. TheOxford University Press has to understand the increasing use of the technologies. It has to infuse new emerging technology in its system to create an edge over its competitors. Environmental
The environmental standards are created to ensure that the sustainable business process is followed by reducing as much as waste and doing harm to the environment. It includes pollution in the environment, climate change, weather, environment protection laws, waste management, etc. TheOxford University Press is a part of paper industry it has to take care wastage and recycling of the resources. Legal It contains the legal framework of the country that includes Intellectual property rights, Health and safety regulations, Consumer rights, Redressal process, Ethical codes and so on. Different countries have distinct legal code of conduct. TheOxford University Press has to analyse the legal framework that the company to operate its business. 1.c Porter's Five Forces The model is prepared to analyse the competitive scenario of the business within the industry. It consists of Competitors among industry, Bargaining power of suppliers, Bargaining power of buyers, Threat of new entrants and Threat of the substitute products (Lasserre, 2017). BASISReview Bargaining power of suppliersThe titles and contents are easily available in the market. The bargaining power of authors and printers are low as lots of options are available in the market. Bargaining power of buyersThecustomersfortheOxfordUniversityPressare bookshops, readers, universities, schools. The bargaining power is high as the cost of producing the product is high. Competitive rivalryHighastherearenumerouspublicationbusiness established in the UK. As the demand for literary products are high amount of business rivals are increasing within the industry. Threat of new entrantsHigh as because of the high demand of the published content the new companies are emerging rapidly in the markets of UK. Threat of substitute productsHigh as there are varieties of sources for the public to
gather published content. As for theOxford University Press the target customers are within the academic and literature boundaries. Huge source of academic content is availableinthedigitalmediathathadattractedthe customers and free time to read the publications is another issue that affected the business of the company. 1.d Issues faced by the Oxford University Press With the outbreak of COVID-19 the organisation has been severely affected. The rapid shift of the customers to the digital environment lead the organisation to adapt.The Oxford University Press saw an impact due to continued decline in print revenues. In some part of the globe the demand for the quality products offered by the organisation is reduced. CONCLUSION From the above analysis of theOxford University Press it as been found out that the publishing industry is challenging huge amount of reading resources are available in the market in the form of books, journals, newspapers and in the form if digital media. The company is market leader in its field but the competitors and increase of new entrants in the publishing industry reduces the market shares of the company. The company has to enter into new areas other than academic and literature to expand its domain.
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Task2. Reflective report on key skill development A business case study of Oxford University Press a company of publishing industry of UK is assigned to find out the learning and key skills of the students and at the end a reflective report on the assignment is prepared and provided. A reflective report is prepared to present a critical evaluation of a student on a particular subject. There are various researchers had come-up with their own model of effective team work and goal achievement viz. The Belbin team role theory, Tuckman's theory of team development, Kolb's learning cycle, etc. These theories and models are created to find out every person's roles and responsibilities in the achievement of the objectives whether it is a long-term or short-term. Also stages and the process in the jobs are outlined and reported. With the management of the stages and roles and responsibilities together the job can be performed in an effective manner. Since the beginning of the semester I have continuously working and developing the interpersonal communication skills that I have lack. Communication within my fellow peer group have greatly helped me in developing those skills. Continuous participation in the group activities also benefited me. Here the reflective report and its outcomes are present by the use of Graham Gibbs Reflective Cycle Model. The model present six stages of reflection that are as follows: Description The whole learning experience is based on the journal entries in BREO. From the assessment I have learned that interpersonal skills and team building is a important factors to address. As a part of team building various skills are put into use viz. Communication, Numeracy, Time management, Problem solving, Co-ordination, etc. (Woodcock, 2017). I have analyse different theories of the skill management and team developments to make advantage of it and use these theories to my learning process. The VARK model highlights four learning medium that are visual, auditory, reading and writing, kinaesthetic. These medium helps me in improving the interpersonal and communication skills. Feelings In the activity I feel that the communication and co-ordination is an important aspect to look upon. With the effective communication the I and the members within the unit impart clear instructions to each other. With the co-ordination between I and the members of the unit we can achieve our goals effectively with accuracy.Although the unit has its own agenda to look upon we have come to an agreement to works in co-ordination to achieve our goals. During this
activity I have encountered a problem that the research have low evidence to support the findings. The team have different minds having distinct skills to achieve our goal. So we have decided to distribute the task of gathering information among the team members. Each one is assigned different sources like internet, library resources, books and publications. Evaluation From the activity I have experience that the interpersonal skills plays an important role in task completion. With the effective communication within the unit it is easy to understand what are requirements of the unit and the objectives. We have lack problem solving skills that are required to gather important information (Mahmudah and Drajati, 2017). The business analysis is a research based activity although abundance of information is available but to find a relevant research material is a bit hassle. We have to do a presentation of the data we have gathered but it is found-out to be not enough. It takes lot of time to gather relevant information from the abundance of resources. Through distribution of the work we are able to collect data in time and able to meet our deadlines I have gather a experience from this activity. The assessment with loads of efforts meets its end and completed in time. Analysis Although the task is been affected by the difference in our thoughts in the unit. The effective communication developed in the unit helped a lot to understand everyone's ideology in the learning process. The Belbin's model have been implemented to find out each person's contribution towards the task and I have been awarded the title shaper. As the tasks going on I am trying to make sure that the unit does not loose focus and effectively complete the task. Diversified jobs are distributed among the members of the team to reduce the burden. Each person have to focus on its own assigned task that results in the swift acquiring of the relevant information. The presentation and report we prepared is not an individual task but is a group effort that greatly helped in the completion of the project. Conclusion The learning experience comes from the process of the BREO journal entries and the analysis of the business case assessment is positive. It had helped in the development of the analytical and problem solving skills. The communication and co-ordination within the unit had created helped in interpersonal skill development as well. The market research and analysis was a good brain storming exercise to find the relevant content and information to conduct strategic
planning process and business analysis. The experience one can achieve though working in teams is immense (Conzemius and O'Neill, 2009). Along with learning the academics the knowledge outside the domain of academics is also gained that will surely benefited the students. Action Plan Through the in-depth analysis of learning experience and business case analysis it has been seen that with the management and efforts the tasks will be completed in timely and orderly manner. The unit's each and every person's contribution is important in the effective progress of the task. I have come to know that the skill of problem solving is lacking and the unit is continuously working on it by distribution of the task and evaluation of each process the unit is applying in the assessment. The SMART framework will justified the goal achieving process. The SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Based. The implementation is as follows: Goal:I want to complete the assessment in time. Specific:I will complete the business case assignment of Oxford University Press in time. Measurable:I will be successful in the completion of this assessment if I analyse and study the various business cases once a week. Attainable:Iwillaccomplishthisbyperformingextensiveresearchandstudyindustry publications available. Relevant:Through the inspection of the articles available on the internet and the database of the library. Time-Based:I will analyse two relevant articles in a week. The SMART framework helps in to clarify the work and tasks associated to complete it. A goal must be set measure the performance and completion of the work. It will help in doing the work in the enjoyable manner and with the efficiency. SMART goals cultivate the beliefs in mind that the students with persistent and hard efforts will results in success. This method of goal achievement will help to increase my skills of problem solving and time management (Wunder, 2019). As I have set down attainable targets it will help me slowly increase my knowledge and information gathering skills. It will result in the completion of the assessment of the business case in the timely manner with relevance and accuracy.
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REFERENCES Books and Journals Ansoff, H.I and et.al 2018.Implanting strategic management. Springer. Schilling, M.A. and Shankar, R., 2019.Strategic management of technological innovation. McGraw-Hill Education. Wheelen, T.L and et.al 2017.Strategic management and business policy(p. 55). Boston, MA: pearson. Lasserre, P., 2017.Global strategic management. Macmillan International Higher Education. McKiernan, P. ed., 2017.Historical Evolution of Strategic Management, Volumes I and II(Vol. 1). Taylor & Francis. Stephens, E. and Martin, B., 2019.Business Policy and Strategic Management. Scientific e- Resources. Wunder, T. ed., 2019.Rethinking strategic management: Sustainable strategizing for positive impact. Springer Nature. Mahmudah, K. and Drajati, N., 2017, October. An Activity using a Personal Blog as Reflective LearningamongUniversityStudentsinAcademicWritingCourse.InInternational ConferenceonTeacherTrainingandEducation2017(ICTTE2017)(pp. 514-524). Atlantis Press. Woodcock, M., 2017.Team development manual. Routledge. Conzemius, A. and O'Neill, J., 2009.The power of SMART goals: Using goals to improve student learning. Solution Tree Press. Online Oxford University Press. 2020[Online]. Available through: <https://global.oup.com/?cc=gb> UNITED KINGDOM: ECONOMIC AND POLITICAL OUTLINE. 2020[Online]. Available through: <https://santandertrade.com/en/portal/analyse-markets/united-kingdom/economic- political-outline> Publishing:WhyTheUK?.2021[Online].Availablethrough: <https://www.thecreativeindustries.co.uk/site-content/industries-publishing-publishing- why-the-uk>