Business Analysis of Oxford University Press

Individual report and
reflection

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part1. Business Analysis.............................................................................................................3
1.a Industry Data.........................................................................................................................3
1.b PESTEL Analysis.................................................................................................................5
1.c Porter's Five Forces...............................................................................................................6
1.d Issues faced by the Oxford University Press.........................................................................7
CONCLUSION................................................................................................................................7
Task2. Reflective report on key skill development.....................................................................8
REFERENCES..............................................................................................................................11

INTRODUCTION
The process involved in the analysis of an organisation's internal and external business
environment. Different techniques are used to evaluate a particular business process and areas
where the organisation operate (Ansoff and et.al, 2018). The report represents the analysis of the
business environment of Oxford University Press. A research is made on the publication
industry's customers, strengths, weaknesses and challenges. Further a competitive analysis
through PESTEL and Porter's Five Forces Model is made. Lastly, issues faced by the business
and conclusion with a reflective report is exhibited.
MAIN BODY
Part1. Business Analysis
1.a Industry Data
A publication is made to represent the views to the public. It is usually printed on the paper and
can be uploaded and made available via internet to the public. The publishing industry in UK is a
successful as it has the sales volume of the publications is around £6-7 billion. The print, web
and other digital media is the most developed in the world. In 2018, revenue from the export of
the books from UK was around £1.6 billion. According to the Publisher's association the UK
publisher's revenues consist 43 percent from the digital revenues.
Key Businesses
It includes publication of:
Physical Books
Journals
Newspapers and Journals
Electronic media contents
Customers
The Customers includes the population of the readers of the United Kingdoms and
around the globe.
Suppliers
Are the Books publishers (Bloomsbury, Macmillan, Oxford University Press, etc.), News
paper printing organisations (Daily mail and General Trust, Guardian Media, Johnston press,
etc.)

Competitors
The Oxford University Press has the presence all around the world. Competitors in the
context of the company are presented here:
1. 1.Macmillan Education
2. Guardian News & Media Limited
3. Cambridge University Press
4. Financial Times
5. Penguin Group UK
6. Bloomsbury Publishing plc
7. Thames & Hudson Limited
8. Reader's Digest Association and many more.
Strengths
1. The Oxford University Press do publications in many countries, in 40 languages and
more in a variety of format prints and digital content generation which provides the
company a wide reach to distribute its publications.
2. The company provide wide range of academic and educational products that is the
company's Unique Selling Proposition.
Weaknesses
1. The company product portfolio ranges teaching-materials, children's book, school
textbooks and schoolbooks which provide a limited access to company in publishing
industry.
Performance
The Oxford University Press achieved a turnover of £844.9 million in the year 2020. The
credit amounts falling due within one year for the company is £276.6 million the growth for the
year is 0.3 percent. Although the company's revenue is severely hit by the economic downturn
but the company is able to achieve good results in the end of the year.
Challenges
The challenges for the Oxford University Press is the retention of the areas that are barred
due to the global pandemic of COVID-19. Also to broader the company's reach in the diversified
field of the reading content other than academic and education.