Business Analysis of Unilever: Types of Business, Organizational Structure, and Pestle Analysis

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section 1.......................................................................................................................................3
Section 2.......................................................................................................................................5
Section 3.......................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business is defined as an process of providing goods and services for the purpose of
earning profit. Hence, it is an entity that is engaged in commercial activities (Arnold,
Beauchamp, and Bowie, 2019). This report is based on business analysis of Unilever. The
company was founded in 1929 by William Lever. It deals in consumer goods industry and is
headquartered in London, UK.
This report covers differentiation of large size business, medium size business, small and
micro business on the basis of definition and characteristics along with examples. Further, sole
trader business, public limited business, partnership, cooperative and limited liability business
are defined and differentiated. Effect of organizational structure on business productivity is
evaluated. Along with it, impact of external factors on business performance is analysed with the
use of pestle analysis.
MAIN BODY
Section 1
1 Description and differentiation of micro, small, medium and large business along with their
characteristics:
Business refers to organizational set up that purchases and sells products and takes risk
with the motive of generating profit. Business are of different types, mainly large, medium, small
and micro business, which consists different characteristics (Caldera, Desha, and Dawes, 2019).
Mentioned types of business are described below:
BASIS Micro Business Small Business Medium Business Large Business
Definition Micro business
can be explained
as entity that
operates with
micro capital and
has turnover of £
632,000 and £
316,000 in
Small business is a
venture that
employees fewer
that 50 people and
requires small
capital amount to
start business. That
indicates it is less in
Such business has
wide margin and
250 is the size of
employee range in
enterprise. It
generates income
up-to £ 36 million
and have £18
Such business has
greater number of
people employees
and requires high
capital investment
(Yuan, and et.al.,
2020).It can
employee 500 or

balance sheet.
This type of
venture
employees less
than 10 people.
terms of revenue
and size. It
generates
£6.5million or less
turnover and £3.26
million in balance
sheet.
million amount
represented in
balance sheet.
more people in
organization and
generates turnover
of nearby nearby £
1.7 trillion.
Characteris
tics
 Low
amount of
capital is
required
to start
micro
business
as
compared
to small
business.
 This
venture
access tax
benefits
from
governme
nt.
 This
enterprise
requires
lower capital
investment
as compared
to medium
or large
business.
 It generates
low revenue.
 Team of
employees is
less in this
venture.
 It serves in
small market
area.
 High range
of
employees
are required.
 Incorporates
more risk
than small
and micro
business.
 Market area
covered by
medium
enterprise is
large as
compared to
micro as
well as
small
enterprise.
 Gain market
recognition
easily.
 Capable of
generating
high
turnover.
 Gains
economies
of scale
because of
high output
level.
 Requires
high capital
investment.
 Usually
have brand
image and
value.
Example Issoria is a micro
enterprise that
deals in
While considering
example of small
enterprise Cyberdog
Capitify is a
medium size entity
that is data-driven
Unilever can be
considered as an
example of large