Geographical Theoretical Approach Assignment

Added on - 21 Feb 2021

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INDIVIDUALREPORT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Critical Evaluation of Traditional, Generic Marketing Approach..............................................1TASK 2............................................................................................................................................2Critical discussion on Contemporary Geographical Theoretical Approaches............................2TASK 3............................................................................................................................................4Application of Contemporary Geographical Theoretical Approaches........................................4Recommendations.......................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONTourism refers to the activity associated with travelling to different places for the purposeof exploring locations, leisure activities as well as business purposes. It is a highly adoptedactivity amongst individuals and is laying down a firm basis for marketing initiatives(Rogerson,2017). The report below is based on the tourism industry and includes a detailed and criticalevaluation of traditional, generic marketing approaches for tourism. Moreover, it also includesexplanation and critical discussion of contemporary geographical theoretical approaches totourism and their applicability by using examples of marketing initiatives in tourismorganisations.TASK 1Critical Evaluation of Traditional, Generic Marketing ApproachTourism Marketing means promoting different places of tourist attractions, severalactivities associated with it, destinations, etc. Global tourism organisations have always beeneffective in marketing their destinations and attracting tourists from all over the world throughadopting standard, generic marketing approach to tourism. Below is the critical evaluation of thisapproach which includes methods and channels that are discussed as under:Marketing MethodsFocus on Visitations:One of the vastly used methods of traditional, generic approach which is adopted by theindustry is enhancing the visitation on destinations. The marketing has been aligned effectivelytowards developing a consistency of recurring customers. This approach is quite useful when itcomes to places with unique tourist attractions, such as Big Ben and London Eye in the UK.However, this approach fails miserably in taking into account several environmental, socio-cultural and geographical characteristics, that might hinder the industry to attract more visitorsfrom other countries(Fernández-Morales and et. al., 2016).Limiting Tourism Development:The traditional, generic marketing approach emphasises effectively on tourismdevelopment in their places of attractions. However, apart from development of those areas, theindustry fails to focus on sustainability of the overall destination, which prevents the location togather more responses even after appropriate marketing.1
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