Improving Business Communication at Go Travel: Problems and Strategies
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This report discusses the problems faced by Go Travel in business communication and provides strategies to improve it. It covers principles of communication, communication practices, and strategies to overcome barriers.
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Business Communications 1
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ANSTRACT Business communication is the process of interaction among each other for purpose of carrying out business activities and operations in proper manner. The report is based on Go Travel that is travel organisation which is situated at London and provide holidays to European. The aim of report is to identify problems as well as application of new strategy in order to build and enhance business communication. 2
Table of Contents ANSTRACT....................................................................................................................................2 1. INTRODUCTION.......................................................................................................................4 2. LITERATURE REVIEW............................................................................................................4 3. DISCUSSION ANALYSIS........................................................................................................4 3.1 Analysis of organisational communication theories (principles of communication).......4 3.2 Communication practices and discuss communication barriers.......................................5 3.3 Principles of effective communication to improve practice. Identify and include strategies to overcome barriers relevant to GoTravel.............................................................................6 4. RECOMMENDATION...............................................................................................................6 5. CONCLUSION............................................................................................................................7 6. REFERENCES............................................................................................................................8 3
1. INTRODUCTION Organisational communication is defined as exchange of ideas, views and information within as well as outside organisation (Karjaluoto, Ulkuniemi and Mustonen, 2015). This includes communication in churches, government, academic institutions, agencies and so on. Presented report is focused onGo Travel company that provide different travelling services at London and European nations. Such topic is important to Go Travel for improving better communication at organisation. Main purpose is to improve communication among staff and individual.This report will covers principles of various forms of communication along with application of effective communication. It also covers practices of communication of oneself and others. 2. LITERATURE REVIEW According to opinion ofKillian and McManus, 2015,communication is regarded as essential part in growth as well as success of business which helps to improve profitability and productivity of enterprise. For making effective communication in organisation, there should be use of effective channels and methods to share data and information through speaking and writing. The using of appropriate communication tool leads to share significant information as well as message to each and every workforce of organisation. Moreover, it coordinate with all individual for accomplishment of goal and objectives of business by flowing information from one to another individual. 3. DISCUSSION ANALYSIS 3.1 Analysis of organisational communication theories (principles of communication) Principles of communication The flow of communication is regarded as effective tool for organisation to share information in formal as well as informal way. Main reason behind organisational interaction is segregating channels of communication in effective manner in order to deliver data information to work force for attainment of goal and objectives. Formal Communication- It is defined as communication in which data and information are transferred in formal, systematic manner. This is very important for organisation to have formal communication for their business. This indicates that flow of information are taken place through official channels at business. In context of Go Travel, management has implemented 4
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formal system for sharing of data and information in appropriate manner to decline gap issues of interaction in effective manner. InformalCommunication-Thisisdefinedasunofficial,casual,unstructured, unsystematic for of communication with use of various channels (Kongmanus, 2016). In this communication, there is transfer of information among two or more people without following any rules, methods, systems, formalities and others. The respective organisation can use such communication to transfer information from one to another. For instance, such type is used in case of emergency as well as urgency situation within organisation to know difference of time among countries for effective activities. 3.2 Communication practices and discuss communication barriers The communication practices applied by Go Travel are described below: Communication Practices of Themselves Be relatable- This is important for company to communicate with team and workforce in appropriate manner (Paschos and et. al., 2016). The respective organisation can easily connect with their employer, consumers, employees to share information. Whenever, organisation is planningtoimplementnewpoliciesaswellasusingstrategiesthenitcandealwith communication gap in order to understand their people by selecting best method. Keep good sense of humour- It is important for administrator to possess good personality within themselves. The humour should be brought to situation in order to lose up mood as well as help to convey message and information in clear tone. The manager of Go Travel should use good sense of humour that assist in making positive relations with work force as well as develop organised working culture. Communication Practices of Others ListenActively-Peoplewhocanlistenactivelyshouldpossesspositiveattitude regarding listener. This helps to reduce complexities as well as problems of individuals. Manager as well as employees of Go travel, should listen very carefully so that appropriate information is transferred from one person to another. This will help in prompting effective relationship among each others. Avoid Negative Body Language- For communication, body language plays an effective role in sharing of information and delivering of message to people. This is important to avoid all negative body language that leads to wrong impression in front of manager. The people of Go 5
Travel should use proper body language such as eye contact, handshake and others that assist in creation of personality as well as confident. Communication barriers are those which creates problem in effective interaction with people. This includes linguistic barriers, psychological barriers, emotional barriers physical barriers, cultural barriers organisation barriers and so on. 3.3 Principles of effective communication to improve practice. Identify and include strategies to overcome barriers relevant to GoTravel Principles of Effective Communication Principle of Clarity-It is the principle that focus on transferring as well as offering transparent information to each and every people working in an organisation (Phillips-Wren and et. al., 2015). This carry message and information clarity that is provided by organisation to their working force so that adverse situation would not arise at business. The management of Go Travel should possess clarity in message in order to minimize uncertainty, complexities and so on. Principle of Consistency- It is the principle which state that communication need to be consistent in terms of objectives, policies and plans (Shaw, 2015). In respect of Go Travel, administration has to formulate fresh plans and policies to flow information in effective way for positive outcomes. This leads to avoid chances of confusion in minds of work force from their employer and employees. The communication barriers can be overcome through avoiding of slang words, aware about cultural differences, choosing communication gap and asking open ended questions to resolves issues and problems. 4. RECOMMENDATION The respective organisation has faced several issues in terms of unorganized employees, ineffective communication and so on. In order to improve them, some recommendation has been provided to them which are as follows:Itisrecommendedtoprovidetrainingonregularbasisforimprovementof communicationskillsaswellasgettinginformationaboutseverallanguagesto communicate. 6
The use of new technology for communication such as Skype, email within workplace leads to better transfer of ideas and information from one to another.There should be open communication with work force so that they can easily share problems faced by them to get solution on timely basis. 5. CONCLUSION From the report, it has summarised that organisational communication is very important for business to share information and message from one person to another in an effective manner. Go Travel has faced issues of organisational communication which can be overcome by applying effective principles and practices for each and every department and areas so that set results are achieved. For development of communication skills, training should be provided to employees working in an organisation. Communication barriers has to be identified in effective manner so that set outcomes are attained in effective manner. 7
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6. REFERENCES Books and Journals Karjaluoto, H., Ulkuniemi, P. and Mustonen, N., 2015. The role of digital channels in industrial marketing communications.Journal of Business & Industrial Marketing. Killian, G. and McManus, K., 2015. A marketing communications approach for the digital era: Managerial guidelines for social media integration.Business Horizons.58(5). pp.539- 549. Kongmanus, K., 2016. Development of project-based learning model to enhance educational mediabusinessabilityforundergraduatestudentsineducationaltechnologyand communications program.Journal of Advances in Humanities and Social Sciences.2(5). pp.287-296. Paschos,G.andet.al.,2016.Wirelesscaching:Technicalmisconceptionsandbusiness barriers.IEEE Communications Magazine.54(8). pp.16-22. Phillips-Wren, G. and et. al., 2015. Business analytics in the context of big data: A roadmap for research.Communications of the Association for Information Systems.37(1). p.23. Shaw,K.,2015.Theinfluenceofcultureandcustomsoninternationalbusiness communications.Editorial Board Members.14(9). pp.430-436. Swani, K. and et. al., 2017. What messages to post? Evaluating the popularity of social media communicationsinbusinessversusconsumermarkets.IndustrialMarketing Management.62.pp.77-87. 8