Critical Evaluation of Leon's Restaurant: Business Environment, Strategies, and Operations

Individual Report
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EXECUTIVE SUMMARY
Respective project elaborates about the business and related activities in context of the
fast food chain in which the Leon's restaurant deals. With the help of various models such as
Porter five force, PESTEL analysis , VRIN analysis and value added tools organisation can be
able to evaluate their internal as well as external sources of environment to build strategies and
tactics accordingly. After analysing such factors organisation framed strategies to build positive
outcomes within the organisation to gain potential outcomes from them.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Critical evaluation of environment of the industry in which the Leon’s Restaurant operates....4
Critically evaluating strategy of Leon’s Restaurant:...................................................................6
Critically evaluating operation of Leon’s Restaurant ................................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................11
APPENDIX ...................................................................................................................................13
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INTRODUCTION
A business strategy defined as an combination of all the decisions taken by an
organisation and actions performed by an business in order to accomplish the goals and
objectives to gain competitive edge in marketplace. It is the backbone of business that provides
roadmap to attain desired level of performance and goals. This report is based on the Leon's
Restaurant which is the fast food restaurant chain based on the UK and established in the year
2004. this report is based on the critical evaluation of the business environment of the potential
industry in context of Leon and mega trends which directly affect on their business activities.
Further it includes the critical evaluation of strategies of respective restaurant by gathering
information about resources, capabilities by comparing industry success factors. In respective
assessment the factors which contributed to gaining competitive advantages in Leon's restaurant
by using various tools and techniques.
MAIN BODY
Critical evaluation of environment of the industry in which the Leon’s Restaurant operates.
For an organisation it is very much significant to conduct the through analysis of
environment that contributed towards building effective strategies and tactics in accomplishing
organisational goals and objectives (Albertini, 2019 ). Here are the various tools and techniques
to examine the business environment that are as follows:
PESTEL analysis:
Respective tool proved very much beneficial for an organisation to examine exterior
factors.
Political factors:
The political factors that directly impacts on the fast food industry that vary from industry
to industry. There are various kinds of regulations which affects on their business activities that
are wages, hygiene and quality of food as minimum wage rate vary from country to country
(Bustinza And et.al ., 2019. ). In context of Leon they have to maintain their quality of products
by taking care of hygiene to gain potential outcomes.
Economic factors:
Recession affects the business activities of fast food industry at large extent, since from
last days the spending power of consumers rapidly increased. In context of Leon's restaurant
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