Comparison of COVID Tracking Apps

Individual report

Table of Contents
INTRODUCTION...........................................................................................................................1
Distinct positive and negative aspects of selling products and services online and offline........1
Explain tools and techniques for successful management of online account's passwords.........3
Discuss about the two tracking apps and how they function and compare their features,
applications and suitability..........................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Information technology is defined as the implementation of technology in problem
solving process of business enterprises on a wide platform (Lloyd, 2020). It helps in effective
and efficient sharing of informations, contacting and collaborating with customers and business
partners, protecting business risk through effective system of storage data, protracting data from
theft and hacking etc. IT is most used and extensive techniques in this techno era. Computer is
essential approach used in business operations and for personal uses like entertainment (Baller,
Dutta and Lanvin, 2016).
This report containing the distinction between positive and negative impact of online and
offline selling of goods and services with respect to customer and organisation. Further effective
password management techniques are discussed to protect user's data on online accounts. Track
and trace apps developed by UK government are also compared in terms of their features,
application and suitability with respect to added social values.
Distinct positive and negative aspects of selling products and services online and offline.
Online selling :- E-commerce is the terms which allows users to directly buy the product
and services from a seller through the medium of internet (Marchewka, 2016). Payment is also
done by electronic mode such as- credit card, debit card. It saves the time and cost of business
entities. This is only possible with the use of IT. Method of buying things on internet includes
selecting items from list of merchandise, placing order for preferred item, making payment and
then order is shipped to buyer's address.
Offline selling :- Physical stores refers exchange of products and services from seller to
buyer or from manufacturer to other business user on a offline platform (Bessen, 2017). All the
tasks are performed manually. Payment mode includes cash, cheque etc. it helps in increasing the
sale of company and enhancing customer base through satisfying their needs.
Both have some positive and negative impacts on business explained below :
Basis of
comparison
Online Offline
Positive 1. Saving cost is one of the major
positive impact of selling goods and
products via online platform for
1. Direct contact with users is significant
affect of selling goods and services
through offline stores (Avgerou and
1

business enterprises. E-commerce
makes it very favourable for
organisations to sale their items on a
broader platform through medium of
internet (Theis and Wong, 2017). This
creates cost benefits for firm required
for purchasing land and building
needed to build sales stores.
Informations technology also helps in
saving money invested on wide
advertisements, promoting & marketing
of goods and services. Social media
marketing is more effective tool given
by IT. It saves the time and cost of
business and added a value toward
profit maximisation.
2. Availability of different brands
creates significant impact in terms of
customers. A variety of products are
available on online shopping sites
(Mikalef and Pateli, 2017). For
consumer it is very easy to get
expected goods from any company or
brand. This makes it possible to choose
best product by comparing it from
different other brands. For instance e-
commerce companies like Tesco,
Marks & Spencer etc. provides a huge
variety in their products to fulfil the
diverse needs and demands of end
users. Availability of range of items
Walsham, 2017). In terms of business
organisations it is an advantage to sale
items offline. This builds brand loyalty
and image in industry. Direct selling
make it trouble free for manufacturer to
generates good impressions on
customers through effective and creative
ways of treating them. For instance
offline selling allows vendors to ensures
reliable and durable products and
services, proper sitting arrangement for
consumers, unique interiors etc. this
makes first sight impression on
customers when entering into stores.
Brand loyalty pulling people towards
goods and services of a particular seller.
2. Go and buy things from shopping
malls gives satisfaction to people. It is
an opportunity for customers to touch,
feel and check comfort of ordinary
features of a product. Trial facilities
given by sales person release doubts,
confusions in selecting or purchasing
items by users (Xiang, 2018). Thus,
buying goods from shopping stores
creates a positive impact on mankind.
This leads for growth opportunities for
firms to expand and explore their
business more.
2