Marketing of Product & Achieving Goals: A Detailed Report

individual report

EXECUTIVE SUMMARY
Business is changing with rapid time period which leads to rise in competition. In market, it
has become important for organisation to carry out the product and services in such a way that goals
as well as objectives are achieved in proper manner. This report gives detailed information about
marketing of product & achieving of goals within a time period. In this focused area are STP,
marketing mix and objectives.

Table of Contents
EXECUTIVE SUMMARY .................................................................................................................2
INTRODUCTION................................................................................................................................4
MAIN BODY.......................................................................................................................................4
Marketing environment ...................................................................................................................4
Competitor review-..........................................................................................................................6
STP approach...................................................................................................................................6
Market entry strategy ......................................................................................................................7
Marketing objectives .......................................................................................................................8
Marketing Mix.................................................................................................................................9
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
In today's world, every individual is focused towards their health and fitness. With this
changing time period, it has become important for everyone to eat healthy as well as nutrition food.
To remain healthy, it has become essential to be aware about nutrition food at wider scale.
MISFITS, which is small organisation headquartered in U.K. Firm deals in diet foods as well as
products and operates its activities across the globe. This report includes marketing environment,
competitive review, STP, marketing entry strategy, objectives and marketing mix. The specified
areas are essential for accomplishing the results.
MAIN BODY
Marketing environment
It is defined as process of examining the impact of external as well as internal factors that
have impact on organisational capabilities to carry out their functions & operations(Saura, 2017).
It includes macro & micro environment. In macro it involves PESTEL analysis whereas in micro it
comprises of SWOT analysis.
PESTEL Analysis of MISFITS
It is a framework which is used by entities to examine external factors which affects the
firm capabilities externally. It involves elements which are discussed below-
Political factors-
It is a element in which it have impact on company's business. As company is located
globally, they have are being affected by political factors. Like risk of military invasion, the level
of corruption and regulation in consumer goods area is becoming more complex. Also, with rise in
this industrial sector, necessity of intellectual property protection has become essential (Camilleri,
2018).
Economic factor-
This comprises of inflation and deflation rate, interest rate etc. which are non- controllable
and slows down the growth of company in market. In context with Herbal Life, they use this factor
in beneficial way because of headquartered based in host country which results in competitive
advantages. It is beneficial for them to carry out the personal products easily because of knowledge
of market area and economy.
Social element-
In this, it involves belief, behaviour, attitude etc. which results in way of doing thing
business in culture or society. In reference with chosen firm, with use of demographic variable
they focus on social factor as it includes skill level of population, culture, leisure interest etc.
Technological-