INDIVIDUAL REPORT.

INDIVIDUAL
REPORT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section 1.......................................................................................................................................3
Section 2.......................................................................................................................................5
Section 3 ......................................................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
A company is a legal entity which accomplish group of person working in a team to
accomplish the task or particular goal in the future. There are different types of companies are
present which have their own policies and procedure(Arkhipova and Gurieva, 2018).It also
available in many forms. This report is based on Vodafone Group plc. It is a multinational
British company. It is registered in Newbury, Berkshir, England and its global headquarter is
based in London, England. Its operated network in 24 countries and partner networks in 41
further countries. In this main focus is made on differentiation of different business and their
legal entity. Apart from this there are different internal and external factor which impact on
businesses.
MAIN BODY
Section 1
Business term refer to the making money through producing, buying and selling of goods
and services. It include profit and non profit both organisation(Giovannoni, 2020). Business
name is not separate from business entity. There are different types of company are follow-
Basis Micro business Small business Medium size b
business
Large size business
Definition It refers to business
in which more than
9 person are include
and their turnover is
more than $ 632000
and less than
$316000 in its
financial statement.
It refers to the
business which
have turnover
more than $6.5
million and less
than $3.26 in its
financial data.
And in this there
are 50 worker are
working in this.
It refers to the
business entity
which show
there turnover is
$18 million in
financial
statement and
income is $36
million in
income
statement. Their
employee size is
It refers to the
company which have
more than 500
employee are present
and turnover is around
1.7 trillion. It is formed
by legal entity.

250.
Characteristi
cs
Various
characteristics are
there for micro
businesses which
are below:
 There are
small
number size
of employee
is present.
 The
shopkeeper
have
knowledge
about the
local
residents.
 Provide
innovative
product.
 It is
beneficial
for local
resident and
society.
There are key
characteristics are
present:
 It is
covered
small
market
area.
 Employee
s are
small in
size.
 There is
limited
area for
the
business
is include.
There are
important
characteristic of
medium
companies that
are as follows:
 They
have
knowled
ge of
dealing
with
customer
s.
 In this
there are
compete
nt
employe
e is there
to work
in a
team.
 In this
they
have
ability to
learn
from the
Various characteristic
are there for large
companies that are
mentioned underneath:
 Large firms,
have lower
efficiency
ratio.
 It is the large
company
whose
employee size
is more than
250 member.
 This business
is more
profitable.
 They don't
enjoy the
economies of
scale because
they have to
utilize their
full resources.
 This company
is gaining their
image in
market easily.

mistake.
Example Boss Brewing
company is a micro
business which is
found by Sarah
John and it is run by
a woman and they
make craft brewery
in the UK. It is
secured listings
national pub chains
which achieved
248% growth in last
years.
Imaginera is the
software
consultancy firm
they focus on
core qualities of
team
collaboration,
strong client
management,
they can motivate
their employee in
their
skills(Warmayan
a, 2018)
Captify is a
medium sized
company which
is specialize in
search
intelligence and
media decision.
It is found by
Adam Ludwin
and Dominic
Joseph. Their
employee base is
11 to 65. their
capital is
increase by
300%.
Vodafone group
company is mainly for
reflect the provision of
voice and data services
over mobile phone. It
is UK largest maker of
military radio
technology.
Purpose The purpose of
Boss brewing
company is to
make craft brewing
for the pubs which
is trend in today
market. Their
growth is increased
year to year and
revenue is also
increasing in the
financial statement
The purpose of
Imaginera is to
provide software
consultancy to
the users in the
UK they focus on
team
collaboration and
relationship
management.
The purpose of
Captify is
specialize in
search
intelligence and
media decision,
they can
motivate
employee so
their revenue is
increasing at the
percentage of
300 .
The purpose of
Vodafone group is to
provide network access
to all the users and
provide all new
technology which is
update on mobile
phone is running with
their application.

Section 2
There are different types of business are follow-
Sole trader business-
In this business, only one single person is the owner of the entity. Their aim is to provide
all effective products(Hollen, 2018) and services to the customer in a highly productive way. In
this single person is taken the decision alone regarding any issue arise. There is no profit sharing
is involve in this. All the profit goes in the hand of owner. And the boss is bearing all risk.
Characteristics in sole trader business
 Profit sharing- In this business they are not sharing the profit because there is a single
owner is responsible for all the profit.
 Decision making- In this business individual take the whole decision regarding any issue
or any activity take place in business, they are not consulting to anyone regarding any
step they take.
Example- An example of sole trader business is the small grocery store which is run by
an individual.
Partnership-
In this business, it is run by two individual in a partnership. They are sharing the profits
in a equal ratio or a particular ratio according to their capital contribution. In context to decision
both are first discuss the views regards to any task then after they take important
decisions(Hunsberger, 2017).
Characteristic of Partnership-
 Profit sharing ratio - In the partnership, every partner is share the profit according to
their profit sharing ratio.
 Decision making- In the partnership, both partner is discuss the decisions and then take
right decisions in which both are ready to take.
Example- Amizo is a partnership firm. It provides the consultant service regarding
software in the UK.
Limited liability Businesses-
It refer to Limited liability partnership. In this type of business they have limited liability
towards the entity. In this firm, one partner is not held liable for the action of another partner.
Characteristics of Limited liability businesses-

 Separate entity - It is a separate legal entity, in this the owner is separate from the
business. One partner is not held liable for the action taken by other.
 Artificial legal- It is a Artificial legal person. It has all legal rights of individual is
present.
Example- Maria and Scott is the bike malfunctioned limited liability company which
provide the insurance to the customer which is personally liable for the injury(Hurst, 2018).
Public limited Liability businesses –
It include the government company which is establish to accomplish the common goals
and objectives. In this they have limited liability and also have ownership in form of share which
is held by them. In this majority of shares are taken by government.
Characteristics
 Limited Liability- In these businesses member have limited liability towards the shares
which are held by them.
 Majority stakeholder- in these business, majority stakeholder is held by the the
government which is 51%.
Example- Automaker Rolls-Royce is listed on London Stock Exchange. It is a fashion
retailer Burberry. It is a public limited liability business.
Cooperative-
It refers to the association of team which is formed for a specific task or a particular
activity to accomplish the different needs and requirement through jointly and democratically-
owned business(Kosasi and Yuliani, 2017).
Characteristics-
 Voluntary entity- it is voluntary entity in which anyone can taken the membership and
contribute towards the achievement of goals, task.
 Democracy- There is freedom is available so everyone can express their views in the
organization.
Example- Alvarado street bakery is a cooperative manufacture baked goods using
primarily whole grain and organic ingredients. They employs over 100 people and distribute over
30 products.
Section 3
Organisational structure

Organisational structure is a model which tell that organization is running in effective
manner in a proper way or not to achieve the goals of organization. It include the roles,
responsibility and rules (Liu and Zhang, 2019).Through this help company can run in effective
manner and the productivity level of employee is also increasing. Vodafone group adopt any one
of them. There are various structure-
 Divisional organization structure – In this structure task is divided according to the
skills in the organization. In context to Vodafone group, manager divide the roles and
responsibility according to their skills. The advantage is it divide the work according to
the task with a leadership quality. It allows to build a common culture and contribute both
to high morale and better knowledge of the division. It also helps in dividing the work
into several task which result in increase the effectiveness of worker and productivity so
they can achieve the goal in short period of time. Whereas the disadvantage is it lead to
incompatibilities. There is also difficulty in allocation of resources also (Subramaniam,
Singhal and Hopkinson, 2019). Flat organisational structure- It is the method of organisation in which there is no level
of management between management and staff member . They supervise the employee
less while promoting their involvement in decision making. The advantage of this
structure is it evaluate the employees responsibility and improve the coordination and
improve the communication. It help in decision making also. Whereas disadvantage is it
create confusion among the employees,specific job of employee is not be clear.
PESTLE Analysis
This analysis is useful for the purpose to know the effect of external factor. The factor is
explained below-
 Political factor- The political is not stable in the UK therefore it is the important part of
the organization (Mekonnen, 2018). They can easily access the effect which is create by
changes in the rules and regulation of the government. Vodafone's stability is also
influenced by the government new policy.
 Economic factor- In the UK the economic factor play a vital role in the organisation ,
because due to change in interest rates, wages and employment, inflation . In the
Vodafone group, employment effect them because worker is not available at low cost.

 Social factor- In these factor, all such factor include like taste, fashion and wealth. The
main aim of the organization to promote their brand on the social network sites(Rapola,
2019).They can effect the lifestyle, buying habit and eduction level. In the Vodafone
group, all such factor effect the selling of product because some peoples have different
social custom and tradition and preferences. So it is depend upon the users to choose that
telecom or not.
 Technological factor- In this factor technology is play main role in these factor, it
include innovation, automation, research and development. In Vodafone group, they
always use the upgraded technology so they can give better function to customer related
to their competitor. It is necessary for quickly changes to prepare (Rapola, 2019).
 Environmental factor- In this factor all the necessary things are used in the organisation
which is not effect the environment. In context to Vodafone group , they become more
conscious to the environment they become environment -friendly and also do corporate
social responsibility to attract the users to increase the customer of their network.
 Legal factor- In these factor all the organization have to operate with the laws of the
country in which they open their business (Rekha, Mishra and Chauhan, 2017). They
have different law made for all different activity which everyone want to follow. In
Vodafone group, they have to follow laws and legal operation at the place of company
operation.
CONCLUSION
From the above report, it can be concluded that company is the association of two or
more person which are come together for achievement of the goal or specific task. Company is
form into different types. There are different external and internal factor which effect the
company in different forms.

REFERENCES
Books and journals
Arkhipova, N. and Gurieva, M., 2018, August. Internet of Things in Digital Marketing and Data
Security Concerns. In 3rd International Conference on Judicial, Administrative and
Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018).
Atlantis Press.
Giovannoni, E., 2020.Digital Marketing Planning. Chasefive. Com.
Hollen, C., 2018. Digital marketing communication strategies in micro social enterprises.
Hunsberger, S., 2017. The Next Era of HR: Digital Marketing.People & Strategy.40(4). pp.26-
31.
Hurst, J., 2018. Sole proprietors' perceptions of benefits of and barriers to using digital
marketing.Journal of Aesthetic Nursing.7(2). pp.108-109.
Kosasi, S. and Yuliani, I. D. A. E., 2017, November. Improving organizational agility of micro,
small, and medium enterprises through digital marketing strategy. In 2017 2nd
International conferences on Information Technology, Information Systems and
Electrical Engineering (ICITISEE)(pp. 68-72). IEEE.
Liu, Y. and Zhang, T., 2019, June. Research on Digital Marketing Strategies of Fast Fashion
Clothing Brands Based on Big Data. In2019 34rd Youth Academic Annual Conference
of Chinese Association of Automation (YAC)(pp. 552-556). IEEE.
Mekonnen, A., 2018. Digital marketing strategy for affinity marketing: Utilising the new
marketing arena. InDigital Marketing and Consumer Engagement: Concepts,
Methodologies, Tools, and Applications(pp. 87-105). IGI Global.
Rapola, J., 2019. Expectations, objectives and use of digital marketing in Finnish ice hockey
sponsorship-Case Liiga Oy.
Rekha, Mishra, A. and Chauhan, A. K., 2017. Impact of Value Proposition of Digital Marketing
Communication on Car Buyers’ Attitude: An Application of Neil Rackham’s
Model.Paradigm.21(2). pp.175-191.
Subramaniam, R. K., Singhal, A. and Hopkinson, P., 2019, March. Role of Digital Marketing to
Enhance Medical Tourism in Hospitals of Dubai. In2nd International Conference on
Tourism Research(p. 330).
Ulker-Demirel, E., 2019. The Features of New Communication Channels and Digital Marketing.
InHandbook of Research on Narrative Advertising(pp. 302-313). IGI Global.
Warmayana, I. G. A. K., 2018. Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada
Era Industri 4.0.PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN
BUDAYA.3(2). pp.81-92.

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