Individual Report Assignment - Reboot system
13 Pages4269 Words50 Views
Added on 2020-11-12
Individual Report Assignment - Reboot system
Added on 2020-11-12
ShareRelated Documents
Individual Report
Table of ContentsINTRODUCTION...........................................................................................................................11. Overview of the company strategy.........................................................................................12. Evaluation of environmental impacts......................................................................................23. Strategic capabilities and sources of competitive advantage..................................................5Issues and challenges..................................................................................................................8CONCLUSION................................................................................................................................9RECOMMENDATIONS.................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONReboot system was the fastest growing technology Re furbisher and has a specialemphasis on PC refurbishing. This company were facing various challenges but still aimed tobridge the digital divide in India by making the computers accessible to everyone (Guntaka,Vobbilisetty, Gowda and Duraiswamy, Brocade Communications Systems Inc, 2016). In thefollowing report, reboot has been taken into consideration and their vision and mission statementhas been explained in depth, Further, PC penetration will help them to face those challenges andbridge the Digital divide. In addition to this, Pestle analysis model has been used in this report to analyse theexternal market that affects the business environment. Porters five forces model was used toanalyse the competitive advantage in order to expand their business in India. Further, Portersvalue chain and VRIO framework was used to analyse the internal market analysis that affectsthe business and also the resources that were available will lead the cited company to reach theboost and achieve long term success. From all this model that has been used in this report toanalyse the factors that affect the company internally and externally, it has been found out thatReboot system applied various strategic approach as providing frugal computers to the customersrather than cheap ones.1. Overview of the company strategyRebooting was termed as the process by which the computer system that was running wasrestarted knowing or unknowing way (Hall, Baker and Montealegre, Harman InternationalIndustries Inc, 2016). Reboot started itself in a small business that basically used to resell thecomputers that were used before in the market of unorganized secondary. They were alsostriving in order to expand their business rapidly and also in organising the computers that werebasically unorganized. They obtained broader vision and also the direction in strategic way. Thisfurther help the enterprise in harnessing the market potential and also the operational approachthat were multi pronged. The vision of this system was that to bring out the technology in such way that doesdirectly or indirectly through others. And such that helps in building civil society that enables toachieve success in the world specially for young people with low level income. Thus, themission statement of Reboot system was to inspire the innovator in everyone. They were further1
establishing network of redistribution stocklist across various states of India. For this, theyplanned in order to expand their online supply reach pan India in next year. Thus to build thestrong and visble brand becomes one of the most important goals of that reboot team. So theydeveloped or produced logo and elements of branding that were used in order to create visibilityof the stores of Reboot. This element was used by them for all products that were sold by them.Reboot catered primarily to top end of process related to e-waste management. By doing this,they further believed that they were therefore extending product or computers usability and theyalso tried to reduce needs in order to produce more new computers. Therefore, to buildawareness of opportunity became an important agenda of business and brand for Rebootcomputers. Reboot system along with providing affordable and risk free computers also provideswith extension of life of that particular computers. Moreover, in order to spread furtherawareness of managing e-waste through supply and also by purchasing used computers. Thus, reboot system obtained funds or loan in order to expand and establish as the largestnational chain of computer retailers (Kaur and Goel, 2016). Thus, their vision of bridging thedigital divide by providing customers with affordable customers emerged as the robust agendafor that particular enterprise. This aspired them to be the first and the largest retailers ofcomputers in the market of India. Thus, to become the largest retailer and entrepreneurial start upthey had to face stimulating challenge as lack of accessibility, affordability, awareness andknowledge. Further, infrastructural resources and also the support in terms of policy fromgovernment agencies made it as the mandatory in order to develop inimitable capabilities thatleads them in guaranteeing sustainability growth of such organisation. The mission also stated that becoming first national provider of India that offers value-priced, certified, co-branded, pre owned computers and al;so hardware. Further, all this mustoffer with warranty and quality assurance.2. Evaluation of environmental impactsPESTLE analysisThis was the way that helps in understanding the external environment of the citedorganisation (Keegan and Green, 2015). This was the frugal solution for digital divide thatincludes various factors which has very critical impact on the company and also drives growth inthe particular industry. Thus, these external factors includes the following-2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Assignment on Reboot Strategylg...
|16
|4855
|704
BUSI 1633 Strategy for Managerslg...
|18
|4657
|362
Strategic Management at Apple Inc Companylg...
|19
|4234
|343
Strategic Planning Process for Sony Corporationlg...
|20
|1661
|484
SBLC7012 Research Methodology Principles of Knowledge Creationlg...
|18
|1080
|41
Business Strategy for Marks & Spencerlg...
|15
|4379
|373