7ps of marketing mix in regard to ASDA

INDIVIDUAL REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
7ps of marketing mix in regard to ASDA...................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing mix is one of those concepts that encompasses effective tactics, set of useful
actions and elements that help many companies to achieve their aims and objectives. It is used in
term of marketing tool that contribute to gain competitive edge and support to sustain a venture
for longer within specific sector. The current assignment will be based on ASDA, which falls
under list of top 10 supermarkets in the United Kingdom. It offers the best services and products
to customers. The study will explain 7ps of marketing mix and its application in the context of
chosen brand.
TASK
7ps of marketing mix in regard to ASDA
Product-
While operating in retail sector is quite important for organization to efforts to make their
services and products much better than the other brands, which in return provides a lot of
benefits to its venture and individual customer as well. In order to do so, ASDA may adopt
specific tactic under this P of marketing mix. For example, it may wide variety of its teams
which help to add more value for each buyer (What is the 7Ps Marketing Mix, 2021). Along with
selling fresh food products, apparel, leisure, home and entertainment products, company may
start sell new items as well such as natural beauty items, etc. according to needs and demands of
citizens. It may add more value by improving quality of each item, which is actually worth it for
buyers and company as well as it help to increase profitability, productivity and performance
level that is quite enough to give tough competition to other supermarkets that are accessible in
retail world and efforts to be a competitor, which is quite common activity that each brand
conduct. By doing above discussed practice, ASDA may build strong organizational image in
mind of its target segment.
Price-
Another thing that supermarket may do to achieve strategic aims and objectives, is
pricing strategy. Organization may use this element of marketing mix model in term of choosing
the best and most appropriate pricing tactic. There are varied types of pricing strategies
accessible in the world of business. It includes competitive pricing tactic, penetration, price
skimming, cost plus and dynamic. In the context of ASDA, low pricing strategy is the best,