This report provides the analysis of internal and external environment to monitor and scan the environment and also determine the availability of resources so as to gain competitive position in different parts of the country. This report is based on Marks and Spencer which is a renowned company in UK as it deals with wide range of product or services such food products, home appliances and many more to achieve maximum customer satisfaction. This report also covers various economic policies and systems and natural resources and culture and demographics of a respective firm within the confine sector of retailing industry.