Overview of Digital Business: Advantages, Disadvantages, and Models Used by Primark

Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Overview of digital business with advantages and disadvantages...........................................3
2. Evaluating new digital business model in terms of business issues which are cyber security
and ethics......................................................................................................................................6
3. Impact of collaborative relationships and strategic alliances with digital technology............7
4. E-commerce principles used by Primark.................................................................................9
Recommendation.......................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital business is trending nowadays. Every company want to have presence on digital
platforms. Primark is the multinational company which have its headquarters in UK. Company
deals in products which include clothing, footwear, accessories, bags, beauty products etc.
Primark is also known for their good quality of products. This report will give overview of
digital business and what advantages and disadvantages, digital business have. Further report
will evaluate digital business models which Primark is using to deal with business issues which
are related to cyber security and ethics. Impact of new collaborative relationships and strategic
alliance through digital technology will also identify. This report will also discuss e-commerce
principles which are used by Primark.
MAIN BODY
1. Overview of digital business with advantages and disadvantages.
Digital business:
Digital business means when technology is used to do the business activities which
include operations, manufacturing, customer services etc. traditional businesses are also using
digital platforms in order to increase their sales. IT has also evolved from last many years since
internet is becoming more popular in business and in individuals life. Transformation has
changed the manner businesses were doing their day to day activities (Luz Martín‐Peña, Díaz‐
Garrido and Sánchez‐López, 2018). Digital transformation is the blessing for companies because
it helps in increasing profits and also facilitate growth of company. Digital business helping
companies to adopt innovation in order to increase their market share and revenue.
Advantages of digital business:
digital presence:
This is one of the biggest advantage that business when going digitally will get digital visibility.
Having presence on internet via online stores, blogs, pages or social networks is helping Primark

in getting more visibility and increasing their sales channels. By seeing the advantages of digital
business there are some companies which are completely shifted form traditional businesses to
online business.
Opening contact channels with customers:
With the help of digital platforms company can also easily communicate with their potential
customers. Primark have many sources through which they communicate with their clients which
include social media platforms, emails etc.
Getting customers feedbacks:
This is also an advantage that Primark can get customers opinion through social media platforms
or through opinion polls on their products manufactured by them. Company will get to know that
customer is satisfied with their products or not and where there is the need for improvement. This
will help company in improving their customer experiences.
Helps in effective decision making:
Digitalization is helpful in getting knowledge and skills which helps in better decision-making.
Primark believes that through digital business, company can contact with customers easily and
which helps them in making better decisions.
Enhance productivity:
Through digitalization company got access to use technology tools which make work easy.
Primark use it effectively so that it can help in increasing productivity by decreasing costs. As
through advanced technology company can reduced various costs like operational costs etc and
that can increase their profit margins (Liu, Zhang and Li,2020).
Encouraging innovation:
Digital business helps in dynamic innovation which helps in getting knowledge about new trends
and opportunities available in the market. Innovation will help company in achieving their
objectives and also facilitate business growth.
Facilitating easy teamwork:
Digitalization is helpful in improving internal communication by opening various
communication channels. This will make teamwork easy because through digital transformation
team member will get facility of internal chat using technology. This will help in getting flow in
the communication which will reduce confusion among team members.
Better working conditions: