Organisational Strategy Assignment - IBM

Added on - 21 Feb 2021

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INDIVIDUAL REPORTASSESSMENT-2
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................4SUMMARY OF ORGANISATION'S STRATEGY.......................................................................4RECOMMENDATIONS...............................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
EXECUTIVE SUMMARYThis present report was based on the organisational strategies and planning required forachieving longer term goals of the company. The chosen organisation is International BusinessMachines Corporation (IBM) in this report. It is an American multinational informationtechnology company. Further, report has also include theBCG matrix which aids in raising themarket share of the company as well as it is one of the best growth strategy. Company apply Sixsigma, lean manufacturing, Total Quality Management (TQM) to maintain the product flow andquality of operation's. Social media and Disruptive marketing strategies has stated the beststrategies to win the market and truest of customers. Product life cycle is one of the best tool tomanage the product strategy. Further, differentiation strategy for innovation was also discussedthat allows to maintain the uniqueness for longer period. Change management strategy includedKotter's eight step model that makes the change successfully implemented. Lastly, forrecommendations, performance management cycle was undertaken for enhancing the futureperformance of the company
INTRODUCTIONThe main purpose of the report is understand and gain knowledge about theorganisational strategy and how organisation undertakes its operations, marketing activities,product development, innovation, growth, change management, strategic and implementation.The chosen organisation is International Business Machines Corporation (IBM) in this report. Itis an American multinational information technology company.SUMMARY OF ORGANISATION'S STRATEGYOrganisational strategy is the sum of the actions a company intends to take in order toachieve long term goals. It is dynamic long term plan that maps the route towards the realizationof the goals and vision of IBM company. IBM company have three types of organisationalstrategies that enables a company to achieve long term objectives.Corporate Strategy:It is the strategy of IBM company where they strives to createvalue, develop a unique selling advantage as well as captures maximum share in the market. It iscreated by top level of management of IBM and it is legislative and decisive in nature. Thecorporate strategy of IBM addresses issues and compilations related to area where business willcompete. Further, it also address how company as a corporate parent add value to several lines ofbusinesses (Rugman and Verbeke, 2017). It is long term strategy of IBM that aids to maximisethe profitability as well as business growth. In corporate strategies, IBMinclude expansion,retrenchment and stability asthe major organisational strategies.
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