Role of Information Technology in Business Success and Failure

INDIVIDUAL REPORT

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Role of IT in success or failure of a business...........................................................................................3
Ethical and social issues associated with technology for running businesses..........................................4
Differentiate between different types of networking technologies...........................................................5
Growth in ICT and use of the intranet and internet in business...............................................................7
Role of Information technology in management......................................................................................8
Different stage of system development life cycle....................................................................................9
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

INTRODUCTION
Information Technology works for running an effcetive business practices at the work
place. Present study is based on the company TESCO that is a British multinational retail
company in England, UK. It is the third largest retail company founded by Jack Cohen in the
year 1919. Report will include different role of Information technology in the success or failure
of the business. Report will also identify different ethical and social issues that are coming while
information technology is been used at the firm. Further report will identify the different types of
networking technologies and the ways they are differentiable with each other. Report will discuss
some of the growth in ICT and different use of internet and internet for running an effective
business. Further report will identify the respective role of Information technology for
management at the workplace. Finally, report will evaluate different stages of systems
development life cycle.
MAIN BODY
Role of IT in success or failure of a business
Information technology plays a key for success and failure of the business as the success
of the business depends on various factors that the most important factor is IT itself. It is very
important for the firm to have accurate analysis with the help of an effective technology in hand.
The businesses that are investing more in technology are leading to an innovative path where
they earn huge market share, revenue and are also able to compete in market with an effective
image. The IT technology helps TESCO to analyze different data and accordingly leads to a plan
that can help them for their future growth. The different digital marketing tools are helping the
business to promote their offerings in global market and making the things easy for both
customers and TESCO. The cloud computing and different communication mediums are helping
the organisation to manage and monitor their work more effectively without leading to any sort
of error. However, there are different ethical and social issues that are related with the use of
technology and if the organisation is not regulating it properly, IT may also lead to failure of the
business practices(Dinata, 2020).
The success and failure of a business depends on its decision making and the reason of
success for TESCO is the market research process that helps the management for making right

decision with the help of an effective information technology. This research is done by the
business with the help of online surveys, forums etc. with the use of World Wide Web. There are
different online tools that helps the business to minimize the risk associated with human errors.
Another important role that Information technology is playing for success of TESCO is working
for the business growth with the help of marketing strategies. With the raising demand and
competition in market, the organisation is using different digital marketing platforms for
promoting their offerings. Company is using search engine optimization, pay per click, email,
SMS etc. platforms for advertising their products and services(Ravichandran, Han and Mithas,
2017).
It is very important for the business to bring higher level of customer satisfaction and all
that is possible with the help of an effective communication with them. Information Technology
is providing different channels for the business like email, social media platforms etc. with the
help of which they can communicate with them. TESCO is having customer relationship
management systems that contain the data for understanding the actual and future need of the
customers. Information technology is also playing an important role for automating complex
tasks into easy one by providing some friendly solutions to the top management. TESCO is
having Enterprise Resource planning solutions that is helping the business to manage its
resources more effectively with the use of internet and cloud technology. However, if the
business is not working on the data safety of the customers and also their own, it may also lead to
threat for the business. So, it is clear from these points that the long term success of TESCO is
not possible without adopting the benefits of Information Technology. With the use of different
IT solutions, business can lead to high productivity and efficiency(Khanam, Siddiqui and Talib,
2016) .
Ethical and social issues associated with technology for running businesses
There are number of unforeseen issues that are making the organization’s concern about
the safety, protection of the customer’s data, labor practices and law. With the use of an effective
technology at the work place, the concern with respect to the moral and ethical aspects gets
increased and organisation needs to work for different ethical dimensions (Oravec, 2019). The
different ethical and social issues that are arising at the workplace due to technology are
generally leading to new type of ethics that is techno ethics. Techno ethics is working to make